Subject: 45 New Trial Members in the Last Twenty Days?
45 New Trial Members in the Last Twenty Days?
January 13th, 2017 at 6:11 am CDTFriend, I normally send out random fun stuff on Fridays, but then someone reminded me that I promised my newsletter subscribers a discount on my coaching group after the holidays. Instead of telling you how great the coaching group is and what a wond ...
Direct Response Marketing For Dojos, Part VI
January 12th, 2017 at 8:33 am CDTFriend, "I'm gonna make him an offer he can't refuse." ~Vito Corleone in "The Godfather" Let's talk about the offer and the call to action, and what part they play in a direct response marketing ad. First, Just What Constitutes An Offer? The offer i ...
Direct Response Marketing For Dojos, Part V
January 11th, 2017 at 6:07 am CDTFriend, In my last message we discussed the importance of headlines to a direct response marketing ad. Today we're going to talk about... The Subheadline and Body Copy In a direct response marketing ad, the subheadline follows the headline, and it se ...
Direct Response Marketing For Dojos, Part IV
January 10th, 2017 at 6:37 am CDTFriend, In the last email I sent, I gave you an overview of the specific elements that go into a direct response marketing ad. Now it's time to break those elements down, so today I want to talk about headlines. The Most Critical Element of the Ad I ...
Direct Response Marketing For Dojos, Part III
January 9th, 2017 at 6:27 am CDTFriend, Last week in this series, I wrote to you about direct response marketing—why it's such a big deal for martial art school owners and why you need it. And, I also discussed some of the defining characteristics of good direct response marketin ...
Mike Massie's Friday Randomness Email...
January 6th, 2017 at 6:09 am CDTFriend, I call these Friday emails randomness, but the truth is they're anything but. Sometimes I share items that are funny or amusing, and other times I'll share something that's interesting or thought-provoking... But there's always a method to t ...
Direct Response Marketing For Dojos, Part II
January 5th, 2017 at 6:20 am CDTFriend, So, in yesterday's email we defined direct response marketing as (duh) marketing that involves direct communication with consumers. Then we went a bit further in delineating it from awareness marketing, in that direct response marketing is a ...
Direct Response Marketing For Dojos, Part I
January 4th, 2017 at 7:53 am CDTFriend, So what's the big deal about direct response marketing? Isn't that just guys on TV selling aerosol bald spot spray and rotisserie ovens? And why should a martial art school owner get excited about direct response marketing? Why does it benefi ...
The Next Martial Arts Business Email Series Is...
January 3rd, 2017 at 5:43 am CDTFriend, I'm back today to announce the topic of the next Best Damned Martial Arts Business Newsletter email series.* For those of you who are new to the newsletter, here's how things work around here... I write an in-depth series on a selected marti ...
The Best Damned Martial Arts Biz Newsletter is Back...
January 2nd, 2017 at 6:03 am CDTFriend, I hope you had a joyous and restful holiday season. Me? I spent a lot of time with my family, making memories and starting a few new family traditions. I also got plenty of rest and recharge time, but frankly I'm getting a little antsy and I' ...