Subject: The Dark Side of Being Your Dojo's Brand...
The Dark Side of Being Your Dojo's Brand...
November 30th, 2016 at 9:22 am CDTFriend, You might have heard it said before, but it's true. You are your brand. Now, eventually you might be able to transcend that status, but when you're the owner of the business and the main p ...
Brand, Image, and Growing Your Dojo...
November 29th, 2016 at 5:13 am CDTFriend, Alright, now that all the Black-Cyber-Whatzit-Day stuff is out of the way, it's time for a new email series. So, I've decided to spend the next week or two writing to you about brand and i ...
Cyber Monday Special on Growing Your Dojo in 2017...
November 28th, 2016 at 7:13 am CDTFriend, Well, it's Cyber Monday, and since I skipped having my yearly Black Friday sale, I figured I'd better send you some kind of deal today. If you're a past or current member of my martial art ...
The Defense To A Choke Defense...
November 25th, 2016 at 7:15 am CDTFriend, I'm relaxing with the family, so I don't have a whole lot for you today. However, I did find this defense to a choke defense from Master Ken. Enjoy: https://youtu.be/9FLGwvRxjzc Until nex ...
Happy Thanksgiving from Mike Massie...
November 24th, 2016 at 7:07 am CDT...
How To Deal With Toxic Students...
November 23rd, 2016 at 7:37 am CDTFriend, Alright, let's talk about how to deal with toxic students. Dealing with toxic students and clients is a three-part process. For those of you who study the psychology of self-defense, this ...
How To Recognize Toxic Students In Your Dojo, Part 2...
November 22nd, 2016 at 6:08 am CDTFriend, In yesterday's email, I briefly mentioned some of the tactics that low-level grifters and non-violent sociopaths use to manipulate and coerce people into doing what they want. Before I pro ...
How To Recognize Toxic Students In Your Dojo...
November 21st, 2016 at 12:12 pm CDTFriend, I hate to start off the week when we celebrate gratitude by talking about toxic students. I'd rather talk about how thankful we should be that we have students (we should) and about all th ...
Friday Randomness... Japan Edition!
November 18th, 2016 at 6:08 am CDTFriend, Since I was a teenage kid, I've been intrigued by Japanese culture. I'm not as much of a Japanophile as I used to be, but I still find the contrast between the zany quirkiness found in Ja ...
Building Your Dojo's Brand...
November 17th, 2016 at 6:46 am CDTFriend, "Brand" is a word and concept that is tossed around a lot in the business world. It's a topic I often return to, because it confuses so many martial art school owners and small business ow ...