Subject: Friend, 7 Ways To Grow Your Dojo In 2015...

Friend, 7 Ways To Grow Your Dojo In 2015...

December 26th, 2014 at 3:27 pm CDT

Friend, I just uploaded the latest podcast episode to iTunes this morning. Admittedly, I'm taking "taking it easy" to an extreme this holiday season. I spent most of yesterday in a turkey coma after dinner with the in-laws, and I have to say that it ...

Merry Christmas From Mike Massie!

December 25th, 2014 at 9:47 am CDT

Friend, Mike Massie here... I just wanted to write a quick note to wish you and yours a very Merry Christmas. ...

What Was It Like Training With Karate Legend Joe Lewis?

December 19th, 2014 at 4:45 pm CDT

Friend, Hey folks, in this latest edition of the Martial Arts Business Podcast, I'm interviewing Kevin "The Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree black belt in Joe Lewis Fighting Systems, and a former ...

Martial Arts Schools, Christmas Parties, and Customer Appreciation...

December 18th, 2014 at 11:21 am CDT

Friend, If your boss charged you a fee to attend the company Christmas party, would you go? Or, perhaps a better question is, would you be offended by that? Or, what if your doctor or mechanic sent you an invitation to a holiday party for all their ...

New Martial Arts Business Podcast Episode - Leads, Leads, Leads!

December 17th, 2014 at 7:40 am CDT

Friend, Alright folks... a new martial arts business podcast episode is now available on the blog and on iTunes. In this week's episode, I explain why you MUST follow up on your leads promptly if you want to grow your school. Plus, I give the skinny ...

Why People Don't Search Online For Martial Arts...

December 15th, 2014 at 2:55 pm CDT

Friend, We've been talking about why the average person isn't interested in martial arts, and about how most are interested in learning self-defense. And when they're shopping for self-defense classes, most people DON'T search for "martial arts" on ...

What Are People Willing To Pay For Self-Defense?

December 13th, 2014 at 8:59 am CDT

Friend, This email didn't go out yesterday. Call it technical difficulties, but it was probably more due to human error... :) Anyway, what I wanted to discuss with you is what people are willing to pay to have peace of mind. Because that's really w ...

How To Make A Living Teaching Without Opening A Dojo...

December 11th, 2014 at 1:57 pm CDT

Friend, If you think I'm off my ever-lovin' rocker for claiming you can make a living teaching without opening a school, then you'll want to listen to today's podcast episode... In it, I interview Mr. Christopher Folmar of American Defensive Arts Aca ...

Why The Average Person Is NOT Interested In The Martial Arts...

December 10th, 2014 at 8:36 am CDT

Friend, I'm going to be incredibly honest with you in this email... By now you know that I always give you the straight dope on things - however, I'm not always as blunt as I'd like to be. But today, I'm going to be blunt. So here it is. The truth is ...

New Podcast Episode! Martial Arts Consulting Horror Stories...

December 9th, 2014 at 1:39 pm CDT

Friend, Just a quick message to let you know that the new podcast episode just went online. This week's podcast topic? Martial arts business consulting horror stories - muhahahahah! (Cue cheesy organ music...) If you want to listen on iTunes, here's ...