Subject: DiY Training Mats and Garage Dojo Ideas...
DiY Training Mats and Garage Dojo Ideas...
April 28th, 2017 at 8:17 am CDTFriend, A while back I found myself dojo-less after selling a studio. And that dojo-less situation left me with a conundrum: Where in the hell was I supposed to train when I wasn't in class? My solution was to clear out the garage and turn it into ...
How To Use Videos To Market Your Dojo On Facebook...
April 27th, 2017 at 8:58 am CDTFriend, I received some questions about how to use videos to market martial arts programs on Facebook. So, in today's email I'm going to address that topic, and explain how to do it. Step #1: Make Sure You Have A Solid Marketing Video This first step ...
In the Dojo, Repetition is the Mother of All...
April 26th, 2017 at 8:12 am CDTFriend, Lately, one of the fancy buzzwords being bandied around in the marketing world is "iteration." Iteration means nothing more than repeating something, over and over again. And in marketing-speak, it simply means finding something that works, a ...
Can You Market Your Dojo On YouTube?
April 25th, 2017 at 3:07 pm CDTFriend, Question: Can you market your dojo on YouTube? Answer: Absolutely, if your videos don't suck. And that, my friends, is the rub. Today's message will be quick, because it's mostly to help you make sure that your online marketing videos don't s ...
Is Your Dojo Getting Fleeced?
April 24th, 2017 at 7:34 am CDTFriend, This weekend, a friend contacted me on Facebook. "Mike, I need your advice. Take a look at what this guy's business seminar, and let me know what you think. It sounds great, but $6,000 is a lot of money to plop down." Turns out, that was $6k ...
Think You Know The Law of Self-Defense?
April 21st, 2017 at 8:11 am CDTFriend, Think you understand the laws regarding self-defense? Then let's test your knowledge with a few questions:Can you use deadly force in a scenario where you are being physically assaulted by another person?If someone breaks into your home at ni ...
Protecting Your Dojo, Conclusion...
April 20th, 2017 at 7:40 am CDTFriend, So, it's time to wrap up this series on protecting your dojo. What this series has been about is risk mitigation--taking steps to reduce the adverse affects of risk, so you don't spend time worrying about risks needlessly. All business involv ...
Protecting Your Dojo, #10
April 19th, 2017 at 7:52 am CDTFriend, Well, twice now I've told you I was about to close this series out. And twice now I've gotten my writing schedule mixed up, and skipped messages. Anyway, I have one more topic to cover in this series before I cap it off, and that topic is com ...
Protecting Your Dojo, #9
April 18th, 2017 at 7:12 am CDTFriend, Before I wrap up this current email series on protecting your dojo, there's just one more topic left to cover. And that is, what would you do if you found out you could never teach martial arts again? Or, if your physical capacity was diminis ...
Why I Don't Do Martial Arts World Drama...
April 17th, 2017 at 8:02 am CDTFriend, So there I was, just minding my own business, when the baddest dude in school walked up and called me a p---y. Now, some of you might wonder why I'm telling you this story. Hang on, I'll get to that in a minute. But first, I need to get somet ...