Subject: The Power of Properly Pricing Intro Courses...
The Power of Properly Pricing Intro Courses...
March 14th, 2017 at 6:02 am CDTFriend, The best thing about coaching martial art school owners is hearing their success stories. Recently, I've had clients report the following:One client sold 77 paid trials over the holidays -Another client enrolled ten students in one week, for ...
How To 80/20 Your Dojo...
March 13th, 2017 at 7:03 am CDTFriend, One of the most common challenges school owners have is dealing with overwhelm as their dojos grow. Don't get me wrong, having a dojo that is growing is a wonderful thing. But when things really start to pick up, or when you hit that point wh ...
Interesting Perspectives on Firearms in Close Combat...
March 10th, 2017 at 5:56 am CDTFriend, It's another random video Friday here at the Best Damned Martial Arts Business Newsletter. So here goes... The first video I'm sending you today is another one from Funker Tactical. They always seem to produce interesting content, and while y ...
What Is Your Dojo's Brand... And Does It Even Matter?
March 8th, 2017 at 6:11 am CDTFriend, Quick question... Does your dojo have a clearly defined brand? And does it even matter if you don't? A while back I did an in-depth series on image and branding for martial art schools. In it, I explained why branding is important for school ...
Martial Arts Business Success Made Simple...
March 7th, 2017 at 5:32 am CDTFriend, Ever feel like you're drowning in your dojo? Like you have too much on your plate, and things are out of control? If that's the case, my first advice to you would be to stop and breathe. And my next bit of advice would be to refocus on the ba ...
Why Running A Dojo Is The Best Job In The World...
March 6th, 2017 at 5:17 am CDTFriend, As usual, after I write an in-depth email series I take a break to let my writing muscles unwind. So today, I'm sending you a link to an article I wrote a few years back. It's about the realities of running a martial art school, and why desp ...
Announcement From Mike Massie...
March 3rd, 2017 at 7:53 am CDTFriend, Normally I send out random videos on Fridays, but today I need to send an announcement regarding my web design services. As of today, I am no longer accepting new web design clients, nor will I be doing client web design work, for the foresee ...
Martial Art School Growth Strategies Part XI...
March 2nd, 2017 at 6:15 am CDTFriend, So what have we learned over the past few weeks in this email series on martial art school growth strategies? Well, I covered a ton of information, so I'm not going to do a detailed recap like I normally do. There just isn't enough space here ...
Martial Art School Growth Strategies Part X...
March 1st, 2017 at 7:14 am CDTFriend, We've spent the majority of our time in this email series becoming familiar with various martial art school business models, and understanding the markets that a martial art school might pursue or specialize in serving. Now it’s time to loo ...
Martial Art School Growth Strategies Part IX...
February 28th, 2017 at 7:18 am CDTFriend, Before I get into the specifics of martial art school growth strategies, there's one more sub-market that bears mentioning, and, I would be remiss if I didn't cover it. So, let's discuss... The After-School and Summer Camp Market The after-sc ...