Subject: Is Your Dojo A Community Resource?

Is Your Dojo A Community Resource?

April 29th, 2016 at 5:42 am CDT

Friend, Sure, being in business is tough. And it's easy to start to think of your dojo as a place where you're just trying to survive and pay your bills. But if you make your business all about you, your struggles, and your goals, then you can easil ...

Other Ways To Boost Dojo Profits...

April 28th, 2016 at 7:12 am CDT

Friend, We've talked about raising your rates, finding opportunities to profit outside your school, and fixing your Pro Shop. So what are some other ways you can boost your profits in your dojo? Let's examine a few more, starting with... Boosting Ret ...

More On Small Tickets Adding Up To Big Dojo Profits...

April 27th, 2016 at 6:29 am CDT

Friend, So what else can a dojo owner do to boost their profits? One really simple thing that anyone can do is to fix their Pro Shop mistakes. And just what do I mean by "pro shop mistakes"? Well, quite frankly most of the school owners I've worked w ...

How Small Tickets Add Up To Big Dojo Profits...

April 26th, 2016 at 9:34 am CDT

Friend, I'm going to share something with you today that's not in The Profit-Boosting Principles. When I started my first dojo, I worked several odd jobs (and at odd hours, too) so I could pay my own bills and reinvest all the profits from the dojo b ...

Other Ways To Get Paid What You're Worth At The Dojo...

April 25th, 2016 at 6:44 am CDT

Friend, So besides raising your tuition to an optimal rate, what are some of the other ways you can ensure that you're being paid what you're worth at your dojo? There are quite a few, but before I get into these, I should make it clear that if you d ...

The Foolproof BJJ Escape (Works EVERY Time!)...

April 22nd, 2016 at 6:19 am CDT

Friend, I have used this escape many times in training. Many, many times. https://youtu.be/JApznst0LFg Until next time, Mike MassieMartialArtsBusinessDaily.com Quick-start Guide to My Books and Resources:- Looking for a list of books and resources I ...

How To Raise Your Dojo's Tuition Rates...

April 21st, 2016 at 7:49 am CDT

Friend, So now that we know we've been massively undercharging people, how do we raise our rates without losing all our students? Simple. We don't. "Huh? Massie, you're off your rocker. How am I going to raise my rates, without raising my rates?" Her ...

How You + Your Value = Your Dojo's Tuition Rates...

April 20th, 2016 at 7:34 am CDT

Friend, Let me be blunt about today's email. If you don't believe that you offer something UNIQUE and VALUABLE to the world... Then what I have to say to you today will be wasted on deaf ears. If you believe that martial arts instruction is merely a ...

How You + Your Dojo + Consumers = Setting Your Rates...

April 19th, 2016 at 7:30 am CDT

Friend, Let's step back a minute and ask ourselves a question: "Self, why go through all this rigmarole to set our tuition rates? Why not just set our prices in the same range that everyone else charges and be done with it?" To which, yourself should ...

How You + Your Dojo = Your Tuition Rates

April 18th, 2016 at 7:58 am CDT

Friend, How did you determine your tuition rates for your dojo? Did you just come up with a figure out of the blue that sounded reasonable? Did you check to see what the other schools in your area were charging, and set your rates in that range? Or, ...