Subject: Recap of Tribal Marketing For Dojo Owners...
Recap of Tribal Marketing For Dojo Owners...
March 31st, 2016 at 6:33 am CDTFriend, Alright, so let's do a recap of what we've been talking about for the last three weeks:Tribal marketing is about building your reputation in your community.For a dojo owner, building a tribe means gaining 1,000 raving fans in your local commu ...
Getting Your Dojo's Tribe Connected...
March 30th, 2016 at 6:08 am CDTFriend, So how you do get your tribe connected with one another? Obviously, there will always be some amount of connection going on right in your dojo. Students chat after class, moms converse in the front lobby, and dads... well they grunt and nod a ...
Helping Your Dojo's Tribe To Communicate...
March 29th, 2016 at 7:05 am CDTFriend, Remember that a tribe is "a group of people connected to each other, an idea, and a leader." So, if you want your tribe to stick, you need to help them communicate. But first, you need to connect them to you and a central idea. How do you do ...
Leading Your Dojo's Tribe...
March 28th, 2016 at 6:43 am CDTFriend, Last week I touched briefly on leading your tribe. This week I'm going to talk more on that topic, and then I'm going to discuss how to get your tribe communicating outside of class. Tribes follow leaders, plain and simple. Remember Seth Godi ...
One Of The Coolest Fights I've Seen...
March 25th, 2016 at 6:10 am CDTFriend, This is one of the coolest things I've seen... Here you have two MMA fighters, one of them obviously much more experienced and skilled than the other. Watch what happens when one fighter is clearly dominating the other: https://youtu.be/hamWc ...
How A Cause Can Build Your Tribe...
March 24th, 2016 at 6:08 am CDTFriend, Values are powerful. However, most people don't understand them. Heck, many people don't even know what their values are... Even so, shared values create strong bonds in tribes. That's why it's so critical that you know what your values are, ...
How An Idea Can Build Your Dojo's Tribe...
March 23rd, 2016 at 8:10 am CDTFriend, Yesterday I shared Seth Godin's definition of a tribe with you: "A tribe is a group of people connected to each other, to an idea, and to a leader." The connection part is something we're going to discuss later, because you need to keep your ...
Why People Join Tribes (And Why They Aren't In Yours)
March 22nd, 2016 at 7:48 am CDTFriend, So why do people join tribes? Well, I'll tell you this - it's not just because they see a group and decide they want to join. The motivation typically runs deeper than that. Tribes are generally made up of people who bond under a united cause ...
Why Would Someone Join Your Dojo?
March 21st, 2016 at 7:31 am CDTFriend, Sometimes, a little introspection is called for. So, the question of the day is, "Why would someone join your dojo?" I know you're probably inclined to answer with one of the most common reasons people give you when they join your school:To l ...
Why The Best Self-Defense Techniques Are Illegal...
March 18th, 2016 at 9:18 am CDTFriend, We've all heard that old line, "We don't compete because our art is too deadly." Heh. Right. But there is some truth to the fact that the best self-defense techniques are often illegal in competition... and for good reason. Enjoy: https://you ...