Subject: "He Said At His Kung-fu School They Grappled A Lot..."
"He Said At His Kung-fu School They Grappled A Lot..."
October 30th, 2015 at 6:29 am CDTFriend, As I mentioned yesterday, next week I'll be back with a new email series on selling martial arts lessons ethically... ...but until then, I thought I'd share this hilarious video of a jiu-jitsu school owner pranking his students. Enjoy. :) htt ...
How To Fix Your Martial Arts Marketing...
October 29th, 2015 at 6:33 am CDTFriend, Okay, so we've discussed at length all the ways that your martial arts marketing campaigns can fail. Now, let's talk about how to fix your martial arts marketing. #1 GET TO KNOW YOUR MARKET Before you do anything else, you need to understand ...
Why Martial Arts Marketing Fails... Part VI
October 28th, 2015 at 6:50 am CDTFriend, So far in this series, we've talked about all the classic ways that a marketing campaign can go awry. Now, let's talk about a few other ways that a martial arts marketing campaign can fail. NOT MARKETING AT ALL This one is pretty obvious, and ...
Why Martial Arts Marketing Fails... Part V
October 27th, 2015 at 6:50 am CDTFriend, As you'll recall, we're discussing reasons why martial arts marketing fails - and why marketing in general can fail. Today we're looking at one of the factors that will stop any marketing campaign dead in its tracks. Get this wrong and you'll ...
Why Martial Arts Marketing Fails... Part IV
October 26th, 2015 at 6:35 am CDTFriend, Last week we discussed several factors in why martial arts marketing fails: 1. Marketing just generally sucks... 2. Wrong copy/content... 3. Wrong message... Today we're looking at one of the more common reasons why marketing campaigns and ad ...
Martial Arts Instructors, Together We Can Stop This...
October 23rd, 2015 at 6:37 am CDTFriend, I'll be back next week to continue our series on why martial arts marketing fails... But until then, please watch this very special public service announcement from Master Ken: https://youtu.be/Bea8ZUUuZ14 Until next time, Mike MassieMartialA ...
Why Martial Arts Marketing Fails... Part III
October 22nd, 2015 at 6:40 am CDTFriend, Earlier in the week, we established that: A. Most marketing sucks, and -B. One reason why most marketing sucks is due to bad sales copy - Today we're looking at the second reason why martial arts marketing ads and campaigns can fail, and that ...
Podcast 38: How To Go From 50 to 150 In Your Dojo...
October 21st, 2015 at 10:56 am CDTFriend, We interrupt your regularly scheduled email programming to bring you the following special message... NEW PODCAST: Episode #38 How To Go From 50 to 150 Students With Small Dojo Big Profits Eighteen months ago, Bill Jones was struggling to mak ...
Why Martial Arts Marketing Fails... Part II
October 20th, 2015 at 6:43 am CDTFriend, Yesterday I established that a lot of marketing sucks. Not just within the martial arts industry, but in general. And much of that has to do with ad agencies and marketing firms looking to win awards for the prettiest or most clever ads, ins ...
Why Martial Arts Marketing Fails...
October 19th, 2015 at 6:18 am CDTFriend, Look, I'm just going to say this without any mincing words... A lot of you suck at marketing. And the thing is, it's not your fault. For one, you've been getting bad advice on marketing all your life. Everyone from your family and friends, t ...