Subject: Should You Start A Martial Art School?

Should You Start A Martial Art School?

June 30th, 2016 at 7:01 am CDT

Friend, Sometimes martial arts instructors are unsure whether or not they should open their own school. Obviously, there are some risks involved, but there are benefits too. So for today's email, I thought I'd run down some of the benefits and drawba ...

The Politically Neutral Dojo...

June 29th, 2016 at 7:18 am CDT

Friend, Moral outrage seems to be everybody's new side hustle lately. Only problem with it is, it doesn't pay very well. In fact, it might just cost you business. But everyone has a stump to stand on today, what with social media being what it is. ...

How To Avoid Becoming A Starving (Martial) Artist...

June 28th, 2016 at 7:54 am CDT

Friend, I've known a lot of artists in my time, mostly because I admire people who are artistic. I like being around them, because they tend to have unique perspectives on life and culture. Among the artists I've known there have been brilliant paint ...

Walking The Talk In Your Dojo, Part XV

June 27th, 2016 at 6:03 am CDT

Friend, Alright, let's wrap this series up on walking the talk in your dojo... Over the course of the last few weeks, we've discussed three strategies that allow you to "give back" to your local community. These are:Character education programsSchola ...

#1 Cause of Dojo Deaths...

June 24th, 2016 at 8:33 am CDT

Friend, Usually on Fridays I send out a cool or funny video. But not today. And before you click the "delete" button, I'm not trying to sell you anything today. Nope. Just here to give you some friendly advice. Here's why... A Curious Trend A few day ...

Walking The Talk In Your Dojo, Part XIV

June 23rd, 2016 at 8:01 am CDT

Friend, Yesterday I wrote to you about how to improve your speaking ability, to increase the results you get from your community talks and free classes. And before that, I wrote to you about becoming an expert in your chosen topic area. Now, if you f ...

Walking The Talk In Your Dojo, Part XIII

June 22nd, 2016 at 7:42 am CDT

Friend, So we've been discussing how offering free classes to groups in your community can help your school grow. Yesterday I talked about the importance of developing expertise before you start delivering these talks. Today, I'm going to talk about ...

Walking The Talk In Your Dojo, Part XII

June 21st, 2016 at 6:37 am CDT

Friend, So we've been talking about how offering free classes to your local community can boost your public profile and help you attract more students. For those who are just tuning in, we're not talking about unlimited free classes, or even a weekly ...

Walking The Talk In Your Dojo, Part XI

June 20th, 2016 at 7:00 am CDT

Friend, Last week I shared the story of how I used service-based community education programs to grow my first school. To recap, "service-based community education programs" is just a fancy way to say that you offer free classes in your local communi ...

TKD vs Muay Thai?

June 17th, 2016 at 6:26 am CDT

Friend, This is a nice breakdown of a fight between Yong Soo Park, a Korean TKD champion, and Jerome LeBanner, the legendary Muay Thai fighter. The fight is short, and it highlights the fact that modern sport TKD is an unbalanced striking system. It' ...