Subject: Martial Art School Growth Strategies Part IX...
Martial Art School Growth Strategies Part IX...
February 28th, 2017 at 7:18 am CDTFriend, Before I get into the specifics of martial art school growth strategies, there's one more sub-market that bears mentioning, and, I would be remiss if I didn't cover it. So, let's discuss... The After-School and Summer Camp Market The after-sc ...
Martial Art School Growth Strategies Part VIII...
February 27th, 2017 at 7:30 am CDTFriend, Today I want to discuss a market that is very often overlooked by martial art school owners and instructors. Boomers and the Growing Older Adult Market When martial art school owners think of their ideal client, I believe what often comes to ...
Why Martial Artists Shouldn't Trust YouTube...
February 24th, 2017 at 8:49 am CDTFriend, It's another random Friday here at the Best Damned Martial Arts Business Newsletter, and I'm sending out today's video to illustrate a point. Namely, that you shouldn't believe everything you see or read on the internet. This hasn't been trig ...
Martial Art School Growth Strategies Part VII...
February 23rd, 2017 at 8:31 am CDTFriend, Today, I want to talk to you about a topic that's near and dear to my heart. Namely... How To Get Adults Into Traditional Martial Arts Classes Thus far we’ve discussed the children’s market, and the lucrative opportunities it offers. L ...
Martial Art School Growth Strategies Part VI...
February 22nd, 2017 at 8:44 am CDTFriend, Yesterday we discussed the adult self-defense market, and why it's a mistake to market self-defense classes using crime statistics and other negative marketing tactics. We also discussed the primary reasons why adults will decide to take a ma ...
Martial Art School Growth Strategies Part V...
February 21st, 2017 at 9:19 am CDTFriend, Yesterday we took a look at the children's martial arts instruction market segment. Now, it's time to look at the adult market. The Adult Martial Arts Market: An Overview The adult martial arts market can be divided into two main segments, fi ...
Martial Art School Growth Strategies Part IV...
February 20th, 2017 at 7:54 am CDTFriend, We're in the second week of our series on martial art school growth strategies. Previously we discussed:The importance of having an overarching strategy, and knowing your goalKeeping stats (tracking metrics) so you can course correct when nec ...
Things White Belt Say, Private Students, & more...
February 17th, 2017 at 6:30 am CDTFriend, It's another random Friday email, and here's what I dug up for you today: Things White Belts Say https://youtu.be/KTlJwXEckfE I thought this vid was pretty funny. It's done by a BJJ instructor, but a lot of this stuff is universal to any sty ...
Martial Art School Growth Strategies Part III...
February 16th, 2017 at 6:11 am CDTFriend, Where Will You Focus Your Growth? Ask anyone who has achieved success in a particular field, and nine times in ten they’ll tell you that you’ll make more money and be in greater demand when you specialize. And why is that? It’s becaus ...
Martial Art School Growth Strategies Part II...
February 15th, 2017 at 8:01 am CDTFriend, NOTE: Today's email is long, so if you want to read it elsewhere I've posted it to my blog - click here to open the article. Okay, so now let’s look at some different martial art school business models, so we can have an idea of the variou ...