Subject: Why You Need To Invest Back Into Your Dojo...
Why You Need To Invest Back Into Your Dojo...
March 30th, 2017 at 1:17 pm CDTFriend, Ever hear that old saw about how "it takes money to make money?" It's very true. Not that you need a ton of money to start a dojo or make it grow. In fact, I think bootstrapping is the best approach to starting a martial art school. Even so, ...
Do You Really Need To Open A Dojo?
March 29th, 2017 at 9:39 am CDTFriend, Question: Do you really need to open a dojo to teach full-time? The answer might surprise you. And while the Small Dojo Big Profits method does center on having a full-time location (for stability and class expansion), I have known several su ...
Let's Make Summer Great Again... In Your Dojo
March 28th, 2017 at 6:24 am CDTFriend, Recently in my coaching group, a school owner posted the following: "...last March I had 2 people come in for introductory lessons and always blamed it on something like March is just a horrible time for karate schools, or baseball season kil ...
Random Video Friday: History of Karate, & "Street" BJJ?
March 24th, 2017 at 8:19 am CDTFriend, It's another random video Friday at the Best Damned Martial Arts Business Newsletter, and here's what I dug up this week... History of Okinawan Karate This first video outlines some intriguing historical facts regarding the development of mod ...
Which Comes First, The Dojo or the Profit?
March 23rd, 2017 at 7:07 am CDTFriend, A question that people seem to be asking me a lot lately has to do with space. When a school owner figures out their marketing and they get more students, they always want to look at renting a bigger space. But, more space won't solve the pr ...
"How Long Does It Take To Get A Black Belt?"
March 22nd, 2017 at 6:12 am CDTFriend, "How long does it take to get a black belt?" How many times have you heard that as an instructor? People in the West seem to be preoccupied with symbols of achievement and success, forgetting that the symbol is worthless if the journey to ea ...
How I Almost Lost My Dojo To A Con Artist...
March 21st, 2017 at 6:13 am CDTFriend, I've spoken to a couple of instructors recently who related stories of getting screwed on bad deals by dishonest people. Early on as a school owner, I had my own brush with a con artist, and it nearly cost me my school. My advice to you if yo ...
Why You Need To Market Your Dojo All The Time...
March 20th, 2017 at 6:01 am CDTFriend, Here in the States spring has almost sprung, and the kids are going to be out of school in another month or two. So, are you planning on cutting back on your marketing when summer rolls around? Reason I ask is because a lot of martial art sc ...
Let's Breakdown the Breakdown: Gracie Self-Defense...
March 17th, 2017 at 6:58 am CDTFriend, It's another Random Video Friday here at the Best Damned Martial Arts Business Newsletter. And, I've decided to breakdown a breakdown video today... I know what you're thinking: "Oh man, Massie's going to dissect some Gracie self-defense mov ...
Can You Make A Living Teaching Hardcore Martial Arts?
March 16th, 2017 at 6:43 am CDTFriend, "I can't make a living teaching my style. It's too hardcore." If I had a dime for every time I heard that, well... I'd have a $5 roll of dimes. But still, I've heard it often enough for it to annoy me. The truth is it doesn't matter how "hard ...