| Friend,
Quick question...
Does your dojo have a clearly defined brand?
And does it even matter if you don't?
A while back I did an in-depth series on image and branding for martial art schools. In it, I explained why branding is important for school owners who want to take their school to another level.
Here's the short answer: Nope.
The reason I say this is because most consumers look at martial arts classes as a commodity. Meaning, one class is as good as another, and it's something they can get anywhere.
Now, we know this isn't true. However, what it tells us is that if you market your martial art school like most commodity services do, you'll get customers.
That means if you run regular sales and promotions and get them in front of a large number of people, you'll always have customers.
So no, you don't need to "brand" your dojo.
That being said, there are some very good reasons why you might want to consider elevating your dojo's brand and image.
Check out this article for more on this topic:
Until next time,
Mike Massie MartialArtsBusinessDaily.com
Quick-start Guide to My Books and Resources: - Looking for a list of books and resources I've written? Click here! - Need business coaching to grow your dojo? Click here…
P.S. - The book comes out at the end of March on Kindle and paperback. I'll let you know when it drops.
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