Subject: Direct Response Marketing For Dojos, Part VII
Direct Response Marketing For Dojos, Part VII
January 16th, 2017 at 6:35 am CDTFriend, If you're just tuning in to the Best Damned Martial Arts Business Newsletter, welcome! Now, let's get you caught up... For the last couple of weeks I've been talking about direct response marketing for martial art school owners. What it is, w ...
45 New Trial Members in the Last Twenty Days?
January 13th, 2017 at 6:11 am CDTFriend, I normally send out random fun stuff on Fridays, but then someone reminded me that I promised my newsletter subscribers a discount on my coaching group after the holidays. Instead of telling you how great the coaching group is and what a wond ...
Direct Response Marketing For Dojos, Part VI
January 12th, 2017 at 8:33 am CDTFriend, "I'm gonna make him an offer he can't refuse." ~Vito Corleone in "The Godfather" Let's talk about the offer and the call to action, and what part they play in a direct response marketing ad. First, Just What Constitutes An Offer? The offer i ...
Direct Response Marketing For Dojos, Part V
January 11th, 2017 at 6:07 am CDTFriend, In my last message we discussed the importance of headlines to a direct response marketing ad. Today we're going to talk about... The Subheadline and Body Copy In a direct response marketing ad, the subheadline follows the headline, and it se ...
Direct Response Marketing For Dojos, Part IV
January 10th, 2017 at 6:37 am CDTFriend, In the last email I sent, I gave you an overview of the specific elements that go into a direct response marketing ad. Now it's time to break those elements down, so today I want to talk about headlines. The Most Critical Element of the Ad I ...
Direct Response Marketing For Dojos, Part III
January 9th, 2017 at 6:27 am CDTFriend, Last week in this series, I wrote to you about direct response marketing—why it's such a big deal for martial art school owners and why you need it. And, I also discussed some of the defining characteristics of good direct response marketin ...
Mike Massie's Friday Randomness Email...
January 6th, 2017 at 6:09 am CDTFriend, I call these Friday emails randomness, but the truth is they're anything but. Sometimes I share items that are funny or amusing, and other times I'll share something that's interesting or thought-provoking... But there's always a method to t ...
Direct Response Marketing For Dojos, Part II
January 5th, 2017 at 6:20 am CDTFriend, So, in yesterday's email we defined direct response marketing as (duh) marketing that involves direct communication with consumers. Then we went a bit further in delineating it from awareness marketing, in that direct response marketing is a ...
Direct Response Marketing For Dojos, Part I
January 4th, 2017 at 7:53 am CDTFriend, So what's the big deal about direct response marketing? Isn't that just guys on TV selling aerosol bald spot spray and rotisserie ovens? And why should a martial art school owner get excited about direct response marketing? Why does it benefi ...
The Next Martial Arts Business Email Series Is...
January 3rd, 2017 at 5:43 am CDTFriend, I'm back today to announce the topic of the next Best Damned Martial Arts Business Newsletter email series.* For those of you who are new to the newsletter, here's how things work around here... I write an in-depth series on a selected marti ...