Subject: Direct Response Marketing For Dojos, Part XIV
Direct Response Marketing For Dojos, Part XIV
January 31st, 2017 at 5:58 am CDTFriend, We're in the fourth week of this series on direct response marketing for martial art school owners, and today I'm closing it out with a recap of what we've discussed. Here's a quick review for those of you who may have missed part of the seri ...
Direct Response Marketing For Dojos, Part XIII
January 30th, 2017 at 5:54 am CDTFriend, It's finally time to wind down this email series on direct response marketing for martial art schools with the last two messages. And today, I want to discuss the mechanical components of a marketing funnel, and how it might look when you bui ...
A Little Friday Martial Arts Randomness...
January 27th, 2017 at 5:52 am CDTFriend, Mike Massie here with a little Friday Martial Arts Randomness... Matt Page always does a great job of skewering popular martial arts... and sometimes, famous martial artists. This clip should look familiar to you, since I sent a similar one o ...
Direct Response Marketing For Dojos, Part XII
January 26th, 2017 at 7:26 am CDTFriend, Okay, it's time to take what we've covered in this email series and apply it to building a marketing funnel. Marketing Is A Moving Target Before I get into this, I want you to understand that your marketing machine is a moving target. Many sc ...
Direct Response Marketing For Dojos, Part XI
January 25th, 2017 at 8:50 am CDTFriend, We're just about ready to wind down this series on direct response marketing. But before we do, I'd like to step back for a second and talk about why I spend so much time on marketing. Why Focus On Marketing? Simple... marketing is the one ar ...
Latest Martial Arts Business Podcast Episode...
January 24th, 2017 at 7:50 am CDTFriend, Today I'm holed up in bed with the flu. So instead of sending you the next message in our series (which probably would have been gibberish), I'm sending you a link to the latest Martial Arts Business Podcast episode: http://martialartsbusine ...
Direct Response Marketing For Dojos, Part X
January 23rd, 2017 at 8:36 am CDTFriend, I'm just about ready to wind down this series on direct response marketing for martial art school owners. And to do so, I need to talk about how you put all this stuff to work in growing your school. And putting it together means we need to t ...
27 New Members in 2 Days... & A Beatdown With A Spatula?
January 20th, 2017 at 6:37 am CDTFriend, It's Friday, and I have a couple of interesting items for you today... 27 New Members in 2 Days... Wow! First up is a hat tip to one of our newest coaching group members, Stephan. He jumped right into the materials, snagged some killer ads, a ...
Direct Response Marketing For Dojos, Part IX
January 19th, 2017 at 7:17 am CDTFriend, I had to skip sending out the newsletter yesterday, in order to meet a deadline I set with my editor. But, I'm back today to continue discussing direct response marketing channels. So, let's start with... The Yellow Pages Oh, the yellow pages ...
Direct Response Marketing For Dojos, Part VIII
January 17th, 2017 at 6:42 am CDTFriend, Yesterday we wrapped up talking about the specific elements of a direct response marketing ad. Today, I'm going to begin discussing the marketing channels that are typically used by small businesses who implement direct response marketing. L ...