Subject: What REALLY Makes A Martial Art School A McDojo?
What REALLY Makes A Martial Art School A McDojo?
August 5th, 2015 at 8:37 am CDTFriend, So what REALLY makes a martial art school a McDojo? Everyone seems to have an opinion on this, and you know what they say about opinions... ...and true to form, the vast majority of the opi ...
Is It Immoral To Have A Profitable Dojo?
August 4th, 2015 at 8:27 am CDTFriend, Is it immoral to have a profitable dojo? The way some martial artists (and armchair martial artists) act, even the thought of turning a profit in your dojo should be a capital offense... Bu ...
Money And The Martial Arts...
August 3rd, 2015 at 8:14 am CDTFriend, This week I'm taking some time off with the family, so instead of writing articles while I'm on vacation, I thought I'd share several articles I've already written. These articles are all o ...
Time To Recharge Those Sensei Batteries, Friend...
July 31st, 2015 at 11:18 am CDTFriend, Alright, now it's time to implement what I've been talking to you about all week. This weekend, go have yourself some "me" time. Get out of the dojo and go to the beach, the park, the pool ...
Drop The Belt And Back Away From The Dojo...
July 30th, 2015 at 10:38 am CDTFriend, When clients tell me that they're burned out, I just want to grab a megaphone and talk to them like a hostage negotiator: "Sir, drop the black belt and back away from the dojo!" The reason ...
The Selfish Sensei...
July 29th, 2015 at 8:56 am CDTFriend, So, we've been discussing burn out and how to stay motivated as a school owner. If you're new to running a martial art school, you probably haven't run into the burn out monster yet... ...i ...
What To Do When You're Sick Of Going To The Dojo...
July 28th, 2015 at 10:14 am CDTFriend, Burnout sucks. And I'll be the first to tell you that, after 30 years in the martial arts, there are times when I get sick of the dojo. Of course, there are always ways to inject new excite ...
Punching the Clock at the Dojo...
July 27th, 2015 at 8:58 am CDTFriend, So, you've seen those students at your dojo before... ...the ones who are just punching the clock until their next belt. You know what I'm talking about. They show up every day, sure - but ...
Fun BJJ Video To Watch...
July 24th, 2015 at 8:56 am CDTFriend, I don't know if you've seen this yet, but I shared this video on the Martial Arts Business Daily Facebook page about a week ago... In it, a teenage girl who is a blue belt in jiu-jitsu just ...
Why Social Media Marketing Isn't Helping Your Dojo...
July 23rd, 2015 at 8:52 am CDTFriend, When I encourage school owners and instructors to use social media to market and promote their programs, I often hear something like the following in reply: "I tried that and it didn't wor ...