Subject: 5 Ways To Use Video To Market Your Dojo...
5 Ways To Use Video To Market Your Dojo...
January 9th, 2015 at 10:04 am CDTFriend, Hey folks, the New Year has taken off like a rocket, so I haven't had time this week to do another podcast episode. So instead, I thought I'd send out this link to an article I wrote a whi ...
Why Martial Arts Marketing Is About Failing Forward...
January 8th, 2015 at 10:38 am CDTFriend, So, I spent all day yesterday installing a site redesign on a client's website. It took me two days of work before that to do the actual redesign, and then the installation went sideways o ...
If You're Losing Prospective Students To Other Schools, Read This...
January 7th, 2015 at 7:28 am CDTFriend, An instructor contacted me the other day to vent about how he was spending a lot of time on the phone with prospective students, explaining why people should train at his school instead of ...
660 Adult Students In One Location... Are You Kidding Me?
January 5th, 2015 at 3:37 pm CDTFriend, Hey folks, I'm back after my holiday hiatus, and I have an awesome podcast episode for you today... Last week I interviewed Mark Slane of the U.S. Krav Maga Association, and man... this guy ...
Friend, 7 Ways To Grow Your Dojo In 2015...
December 26th, 2014 at 3:27 pm CDTFriend, I just uploaded the latest podcast episode to iTunes this morning. Admittedly, I'm taking "taking it easy" to an extreme this holiday season. I spent most of yesterday in a turkey coma afte ...
Merry Christmas From Mike Massie!
December 25th, 2014 at 9:47 am CDT...
What Was It Like Training With Karate Legend Joe Lewis?
December 19th, 2014 at 4:45 pm CDTFriend, Hey folks, in this latest edition of the Martial Arts Business Podcast, I'm interviewing Kevin "The Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree bl ...
Martial Arts Schools, Christmas Parties, and Customer Appreciation...
December 18th, 2014 at 11:21 am CDTFriend, If your boss charged you a fee to attend the company Christmas party, would you go? Or, perhaps a better question is, would you be offended by that? Or, what if your doctor or mechanic sen ...
New Martial Arts Business Podcast Episode - Leads, Leads, Leads!
December 17th, 2014 at 7:40 am CDTFriend, Alright folks... a new martial arts business podcast episode is now available on the blog and on iTunes. In this week's episode, I explain why you MUST follow up on your leads promptly if y ...
Why People Don't Search Online For Martial Arts...
December 15th, 2014 at 2:55 pm CDTFriend, We've been talking about why the average person isn't interested in martial arts, and about how most are interested in learning self-defense. And when they're shopping for self-defense cla ...