Subject: Direct Response Marketing For Dojos, Part V
Direct Response Marketing For Dojos, Part V
January 11th, 2017 at 12:07 pm CDTFriend, In my last message we discussed the importance of headlines to a direct response marketing ad. Today we're going to talk about... The Subheadline and Body Copy In a direct response marketi ...
Direct Response Marketing For Dojos, Part IV
January 10th, 2017 at 12:37 pm CDTFriend, In the last email I sent, I gave you an overview of the specific elements that go into a direct response marketing ad. Now it's time to break those elements down, so today I want to talk ...
Direct Response Marketing For Dojos, Part III
January 9th, 2017 at 12:27 pm CDTFriend, Last week in this series, I wrote to you about direct response marketing—why it's such a big deal for martial art school owners and why you need it. And, I also discussed some of the def ...
Mike Massie's Friday Randomness Email...
January 6th, 2017 at 12:09 pm CDTFriend, I call these Friday emails randomness, but the truth is they're anything but. Sometimes I share items that are funny or amusing, and other times I'll share something that's interesting or ...
Direct Response Marketing For Dojos, Part II
January 5th, 2017 at 12:20 pm CDTFriend, So, in yesterday's email we defined direct response marketing as (duh) marketing that involves direct communication with consumers. Then we went a bit further in delineating it from aware ...
Direct Response Marketing For Dojos, Part I
January 4th, 2017 at 1:53 pm CDTFriend, So what's the big deal about direct response marketing? Isn't that just guys on TV selling aerosol bald spot spray and rotisserie ovens? And why should a martial art school owner get excit ...
The Next Martial Arts Business Email Series Is...
January 3rd, 2017 at 11:43 am CDTFriend, I'm back today to announce the topic of the next Best Damned Martial Arts Business Newsletter email series.* For those of you who are new to the newsletter, here's how things work around h ...
The Best Damned Martial Arts Biz Newsletter is Back...
January 2nd, 2017 at 12:03 pm CDTFriend, I hope you had a joyous and restful holiday season. Me? I spent a lot of time with my family, making memories and starting a few new family traditions. I also got plenty of rest and rechar ...
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