Subject: Do You Need To Go Back To The Basics In Your Dojo?

Do You Need To Go Back To The Basics In Your Dojo?

October 11th, 2016 at 7:37 am CDT

Friend, If you feel like you're beating your head against a brick wall in trying to grow your dojo, maybe it's time to go back to the basics... Simplifying your business--or rather, your approach to business--is often the cure for stagnation and stal ...

Ever Wish There Were Two Of You In Your Dojo?

October 10th, 2016 at 9:14 am CDT

Friend, Ever wish there were two of you in your dojo? Or, maybe one of you to run the place while you were at home with your family? A short time after my first dojo took off, I started feeling that way. So, I did something about it. Check out this p ...

Brazilian Jiu-Jitsu's Ugly Step-Cousin?

October 7th, 2016 at 6:18 am CDT

Friend, I want to apologize in advance to my German subscribers for showing this video. But you have to admit, watching two guys in lederhosen doing "jiu-jitsu" is pretty funny: https://youtu.be/xQKykW0epIA On a more serious note, I came across some ...

Tips To Fix Your Martial Art School's Website...

October 6th, 2016 at 6:33 am CDT

Friend, Web marketing seems to baffle a lot of school owners. And when it comes to the topic of getting leads from a website, the confusion only increases. A while back I wrote a series of articles specifically to clear up some of that confusion. Sin ...

Social Media Marketing For Dojo Owners...

October 5th, 2016 at 7:21 am CDT

Friend, In keeping with the theme of yesterday's email, today's article explains social media and social media marketing as it relates to marketing your dojo. This is more or less a short beginners' guide to social media marketing. Check it out if yo ...

Low-Cost Martial Arts Marketing Ideas...

October 4th, 2016 at 6:30 am CDT

Friend, When most people think of low-cost marketing ideas for martial art schools, they're thinking of things like fliers, snipe/yard signs, and the like. But some of the best low-cost marketing you can do for your school involves getting out in you ...

Social Media Mistakes Dojo Owners Make...

October 3rd, 2016 at 8:00 am CDT

Friend, Since we just finished a long email series, for the next several days I'll be sending you links to articles from my blog and links to podcast episodes that you may not have heard yet. This one is particularly relevant, because I still see a ...

Water bottle trick, commons sense knife defense, and...

September 30th, 2016 at 8:06 am CDT

Friend, Some interesting video clips today... First, a clip that demonstrates how the best knife defenses involve common sense, gross motor skills, and physics: https://youtu.be/VHdRwkqvcKE Then, something that's so pretty I think it's almost not ma ...

Real Talk On Starting & Running a Dojo, Pt. 8

September 29th, 2016 at 7:29 am CDT

Friend, Okay, it's time to wrap this series up by discussing how to avoid burnout, and how to ensure that your dojo is enhancing your personal life instead of detracting from it. Let's jump right in... Burnout Is A Self-Inflicted Injury Remember yest ...

Real Talk On Starting & Running a Dojo, Pt. 7

September 28th, 2016 at 7:33 am CDT

Friend, As promised, I'm finishing this "real talk" email series off by presenting some actionable solutions to the issues I described in earlier emails. Yesterday I wrote to you about how depression can affect you and your dojo, and how to prevent i ...