Subject: Real Talk On Starting & Running a Dojo, Pt. 8

Friend,

Okay, it's time to wrap this series up by discussing how to avoid burnout, and how to ensure that your dojo is enhancing your personal life instead of detracting from it.

Let's jump right in...

Burnout Is A Self-Inflicted Injury

Remember yesterday when I told you about how I kept working miserably long hours in my dojo, long after I had reached my financial goals? I said that I just did not know how to stop working that hard, because I'd been doing it for so many years.

But really, that's not true. It's not that I didn't know how to stop working so hard; it's just that I really didn't want to, because I'd become addicted to my work.

Stop and think about that for a second... can a person become addicted to their work? 

Well, the truth is any behavior can become compulsive when a person lacks balance and a healthy perspective in their life. Whether it's eating, drug addiction, playing video games, or working excessively long hours, such behaviors can become habitual over time.

And that's what happened to me... and it was a self-inflicted injury.

So How Do You Stop?

The first thing you need to assess is whether or not your activity is helping you reach your goals. So, you have to set financial goals in the first place, to know when you're at a point where you can either slow down, or delegate activities to your staff.

I suggest starting with monthly goals for gross and net profit in your dojo. This may also require setting monthly goals for new enrollments, active enrollment, and attrition/retention numbers.

Then, what you need to determine is how efficiently you are working toward those goals. What you may find is that you are working hard at being busy, but not necessarily working on the things you need to do to accomplish your goals. 

In other words, you might be spending a lot of time in your dojo, but if that time is spent doing things other than those tasks that bring in more students and help you keep the ones you have, then that time is time wasted. It's unnecessary work.

Cut Out Unnecessary Work

So, your first step is to work more efficiently. And that starts with having a daily operations list—a list of daily tasks that you must accomplish, every single day, listed in order of priority. It might look something like this:

MONDAY:*
  1. Marketing - Set up Facebook ad campaign for the week
  2. Enrollments - Call fresh leads, follow up on warm leads, set at least 2 intro appointments
  3. Retention - Send out 5 good job notes, follow up on MIAs from Friday by phone. Check attendance stats at end of night.
  4. Teaching - Review lesson plans before first class. Review with staff.
  5. Billing - Follow-up on late pays by phone. Enter new memberships into billing system at end of night. Make deposit. 
  6. Admin - Enter revenue and expenses, and reconcile accounts in QuickBooks. 
  7. Admin - Check school management software for students who are nearing exam time. 
  8. Admin - Clean school before first class and at closing time.
And so on. What this does is it keeps you on task and prevents you from getting caught up in busy work. Having a daily operations task list trains you to become more efficient, so eventually you can work fewer hours in your dojo.

When You Reach Your Goals, STOP

This is important. Once you set your goals and you know which tasks you need to perform to accomplish them, then you need to know what to do when you hit those goals.

I suggest that, when you hit your goals, you take a few days to reflect and reevaluate those goals. The idea here is to evaluate whether or not your work activities and business are supporting your lifestyle goals (time, money, personal level of success). 

To determine this, you need to ask yourself the following questions.

Business Status Inventory:
  • Am I satisfied with maintaining this level of financial and business success? Or, do I want to set a higher goal for my business?
  • If I intend to maintain this level of business performance, what can I do to make maintaining it easier on me? Which tasks can be delegated? Do I have staff in place who are qualified to handle that? Or, do I need to train and hire someone new to take those responsibilities off my plate?
  • If I intend to set a new performance goal for my dojo, what do I need to do to accomplish that goal? Do I need to hire more staff? Will I need to work longer hours? How will that impact my health and my family/personal life? Am I willing to make that sacrifice?
Personal Status Inventory:
  • How is my health? Am I getting enough rest? Am I getting enough time away from work with my family and friends?
  • How is my level of job satisfaction? Is my business satisfying me personally? Am I having a meaningful impact on my students and community?
  • Am I living the lifestyle I want? Do I have financial freedom? Do I have time freedom? Is the way my school is set up and run now satisfying my personal goals? Or, is it detracting from them? Do I need to consider a restructuring of my business to better meet my personal goals?
Delegate

Delegation is often a difficult skill for school owners to learn. I know it was for me. Martial art school owners tend to be control freaks, and we think we need to do everything ourselves so it is done "right."

Well, I'm here to tell you that for the most part, you're expendable. That's right, there are actually people out there who can do most aspects of your job just as well as you can.

However, what those people CAN'T do is perform high-level strategizing and planning on your business. Only you are capable of doing that, because it's your business and your vision. 

Also, those people can't lead like you can. So, learn to delegate those tasks that can be delegated, so you can free up your time to plan, strategize, and be a leader to your staff and students.

Personal Reward Systems

By taking a few days after reaching a milestone goal to do a personal and business status inventory, you will be able to better focus your time and energy toward achieving your REAL goals... goals that matter to you.

While you're taking a few days to take this personal and business inventory, it's also a good time to reward yourself for all your hard work. And you should reward yourself, because doing so reinforces the positive behaviors that got you to this point.

Maybe it's something simple like taking a few days to get away for the weekend to your favorite spot. Or, maybe you hit a financial milestone, and you promised yourself a new toy.**

Whatever it is, reward yourself while you're taking time to conduct that personal and business inventory. Then, be prepared to come back to your dojo to implement that new plan, keeping your lifestyle goals in mind.

Planned Time Off

Another way to reward yourself is by taking planned time off every year. I typically shut my school down completely for one week during summer and one week during the winter break. That way, I can spend 9 days (Friday night to Sunday the following week) resting and relaxing, WITHOUT having to think about my business at all. 

I do zero work during this time. I take zero business-related calls or emails. I tell my staff not to bother me during this time (I schedule business-related holiday events before my time off). I don't check the school email or social media accounts.

In short, I take a complete mental and physical vacation from work for that 9-day period. And, it's amazing the impact this can have on your sanity and energy levels.

In addition, I set my businesses up so I only have to work four days a week. I've done this for years. Even in my first school, I typically took Fridays off to do things I wanted to do, and would only show up to the school to teach two classes, then leave.

Friday are my time to go see a movie, hang out at the bookstore or coffee shop, read, go to the park, hang out with my kid, and reflect on the week. Mostly, it's just time I set aside to decompress.

One thing I've noticed is that when I don't take this time to decompress each week, my stress levels increase, I don't sleep as well, and I start noticing a lot of muscle tension in my back and neck. I have learned to take these all as signs that I need to take a day off, and do so whenever I notice them creeping up on me.

Cultivating and Maintaining Other Interests

One of the biggest mistakes you can make that will lead to burnout is making your school the center of your social life. If you want to avoid burnout, you definitely need to have other interests outside your school. 

Family comes first, so start by setting aside dedicated family time that is sacrosanct—you do not allow work to intrude on that time, ever. Dedicate time to each family member, such as a date night with your spouse, quality time with your children, and so on that is set in stone each week. And, don't let anything interfere with that time.

Second, you need to have hobbies and social groups outside of your dojo. Whether it's getting involved in your local church, joining a book club, playing other sports in an intramural league, playing in a band, meeting friends for poker night, or some other social interaction, you need to have social connections outside of your school.

Of equal importance is having friends who don't do martial arts. If you want to be a boring, one-dimensional person, make all your social connections martial arts related, and only have close friends who do martial arts. I guarantee, in no time flat you'll be as boring and one-dimensional as a character in a Sy-Fy movie.

Again, keep this time sacrosanct. One thing you'll start to discover as you learn to keep your business from interfering with your personal time is that most crises can wait. This can be a huge revelation for someone who has made their dojo the most important thing in their life.

The Takeaway

To recap on avoiding burnout:
  1. Know your goals and the lifestyle you want to have
  2. When you reach a significant business milestone, take time to do a personal and business inventory
  3. Come back with a strategy for either maintaining your success or hitting your next goal
  4. Delegate
  5. Reward yourself for hitting both small and significant goals
  6. Plan time off
  7. Make your family a priority
  8. Cultivate interests and relationships outside the dojo with people who don't do martial arts
  9. Recognize that most crises can wait
This is pretty much a template for achieving and maintaining balance in your life between your dojo, your family, and yourself. Sure, it may take time and a lot of work to get to the point where you have the freedom and resources to implement these steps.

However, what good is it to have a successful business, if that business prevents you from enjoying the type of lifestyle you want to live? So, know your goals and have a vision for the life you want, and make sure your work life supports that, instead of detracting from it.

Until next time,

Mike Massie
MartialArtsBusinessDaily.com

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P.S. - * This list should be a bit different every day, because you can't tackle every task in every area of school management every day. So, you have to break those tasks up by days of the week and month--especially marketing tasks, because there's always so much to do in that area of your operations.

P.S.S. - **Don't get out of hand with this, because the results can be devastating. I suggest that you read "The Millionaire Next Door" to find out how small business owners become wealthy—it's not by living extravagantly, I can tell you that.
MD Marketing LLC, PO Box 682, Dripping Springs, Texas 78620, United States
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