Subject: Student Volunteers? Trading Work for Lessons? Read This!
Student Volunteers? Trading Work for Lessons? Read This!
December 19th, 2016 at 7:27 am CDTFriend, This is a topic that came up recently in my online coaching group... If you use student volunteers in your dojo, or if you trade lessons for help around the school, you'll want to read this: http://martialartsbusinessdaily.com/5147/the-hidden ...
How To Build A Stronger Brand Than Other Dojos...
December 16th, 2016 at 9:02 am CDTFriend, Did you ever know anyone who had to repeat first grade in school? Me neither. That's because first grade is designed to be so easy, even a six-year-old can do it. If this topic seems contrary to the subject line of this email, don't be alarme ...
Final Recap on Branding for Dojo Owners...
December 15th, 2016 at 5:37 am CDTFriend, It's time to do a quick recap of this email series on branding and image for dojo owners. Here are the key takeaways from the emails I've sent over the last few weeks:Branding is what sets your business apart in a crowded marketplace.Branding ...
Regarding Your Style and Your Dojo...
December 14th, 2016 at 6:54 am CDTFriend, If you've been following along with this email series on brand and image, you know that I've been writing about creating a stand-out, memorable brand. And to have a memorable brand, you need three things; originality, authenticity, and style ...
Branding Your Dojo Authentically...
December 13th, 2016 at 8:20 am CDTFriend, Yesterday we went a little deeper on what it takes to create a memorable brand. The three factors we're looking for are originality, authenticity, and flair (or style, take your pick). I wrote about originality yesterday, so today let's discu ...
Is Your Dojo's Brand An Original?
December 12th, 2016 at 7:41 am CDTFriend, So, we've been talking about brand and image in the newsletter these last few weeks. Last week when we left off, I had just gotten around to discussing the importance of having a memorable brand. I also discussed why you don't want to rip off ...
Random Video Friday: Tips For Dojos That Teach Kids...
December 9th, 2016 at 6:25 am CDTFriend, It's random video Friday again, when I send you links to random stuff I find on YouTube and across the internet. Although, I suppose the "random" part is a misnomer, since I do my best to send you videos that are humorous, entertaining, or t ...
Making Sure Your Dojo's Brand Is One-Of-A-Kind...
December 8th, 2016 at 9:13 am CDTFriend, In this age when all pop music sounds the same, and mumble rap is an actual thing, some of you might not remember the term "biter." Back in the early days of rap, a "biter" was someone who stole another rapper's style. "Bitin' rhymes" was syn ...
Your Dojo's Image And Attracting New Students...
December 7th, 2016 at 7:46 am CDTFriend, So far in this series on brand and image, we've discussed reasons why you might be resistant to improving your brand, and how improving your brand and image allows you to help more people. We also discussed the three elements of a brand for l ...
Is Your Dojo's Reputation Hurting Your Brand?
December 6th, 2016 at 6:11 am CDTFriend, We're in the middle of a newsletter series on brand and image. If you're new to the newsletter and just tuning in, last week I wrote about the internal reasons why you might resist elevating your brand and image. Then I spoke about how improv ...