Subject: Some Benchmarks For Your Dojo...
Some Benchmarks For Your Dojo...
September 28th, 2015 at 7:16 am CDTFriend, I've studied digital marketing for some time now, and one catchphrase that you hear in that field time and again is the word, "metrics." Metrics refers to nothing more than the act of measuring something to gauge the results. Metrics are cons ...
How To Put Your Dojo Back In The Hole...
September 25th, 2015 at 12:29 pm CDTFriend, So this week I've been sharing with you how I dug my dojo in a hole during the recession, and how I dug it back out again. But that's not the whole story. There's a footnote to this story that you have to hear, because it's a cautionary tale ...
How To Get Your Dojo Out Of A Hole, Part 4...
September 24th, 2015 at 11:53 am CDTFriend, Yesterday I told you how I ran into a snag in getting my school in the black during the Great Recession. To be specific, it was a sales snag that was mostly due to not understanding my local market. Well, I promised you yesterday that I would ...
How To Get Your Dojo Out Of A Hole, Part 3...
September 23rd, 2015 at 6:27 am CDTFriend, So yesterday I told you about how I increased my lead flow so I could get my school into the black during the Great Recession. Sure, I got a lot of leads, and that was great... ...but if there's one thing that's sure to disappoint a school o ...
How To Get Your Dojo Out Of A Hole, Part II...
September 22nd, 2015 at 8:39 am CDTFriend, Yesterday I told you about the initial actions I took to get my dojo in the black during the Great Recession. And as you'll recall, the first steps I took had to do with marketing. First, I increased all the marketing activity that had tradit ...
How To Get Your Dojo Out Of A Bind...
September 21st, 2015 at 10:26 am CDTFriend, Last week's emails were more or less about why you shouldn't follow the herd in building your dojo. I think we pretty well established that the herd mentality can lead you down a path you might not want to take. And, I think I also made it c ...
Master Ken Insults Everyone (NSFW)
September 18th, 2015 at 9:35 am CDTFriend, No words of wisdom for you today... Just some (NSFW) funny for your Friday. https://youtu.be/ZDn3vehq0PU Have a great weekend. Until next time, Mike MassieMartialArtsBusinessDaily.com P.S. - Don't click the link if you're easily offended... o ...
When Your Dojo Hands You Lemons...
September 17th, 2015 at 8:52 am CDTFriend, I've told this story before, so if you've heard it already you can skip to the postscript... Even so, I think it's worth repeating for those of you who haven't yet heard what happened to my second school during the Great Recession. I sold my ...
New Martial Arts Business Podcast Episode and Interview...
September 16th, 2015 at 3:46 pm CDTFriend, In this week's podcast episode I did a very interesting interview with a guy named Dave Chesser... Dave is a very accomplished martial artist, and what’s interesting about Dave is that he doesn’t run a full-time martial arts school right ...
How To Know If You're Going The Wrong Direction With Your Dojo...
September 15th, 2015 at 6:50 am CDTFriend, So how do you know if you're building the wrong type of dojo? I did this many, many years ago - or at least, I was headed that way until circumstances forced me to stall my plans. I'd signed a lease on a 4,500 square foot space that was being ...