Subject: Why Prospects Don't Join Your Dojo, Part IV...
Why Prospects Don't Join Your Dojo, Part IV...
November 9th, 2015 at 6:45 am CDTFriend, I'd say the only thing worse than a no-show for an intro is an intro that walks without enrolling. But why does that happen? First off, there is some consolation in this scenario. I mean, you did get them to show up for an intro lesson, so yo ...
Check Out This Takedown Defense...
November 6th, 2015 at 7:15 am CDTFriend, Yesterday I told you that I'd be back today to talk about why your intros walk out your front door without enrolling... ...but I forgot that today is Friday, and I generally don't send out long emails on Fridays. Reason is, I usually only wo ...
Why Prospects Don't Join Your Dojo, Part III...
November 5th, 2015 at 6:11 am CDTFriend, No-shows. Bane of every school owner's existence, right? But why do people no-show your school? I mean, if they spend all that time and energy researching martial art schools, and calling for info, and then setting up an appointment... ...the ...
Why Prospects Don't Join Your Dojo, Part II...
November 4th, 2015 at 6:11 am CDTFriend, So, let's talk about reasons why a prospect might decide to pass on your school during your very first contact with them. As for what we're going to consider a "first contact", we'll assume they either called you up for info, or they filled o ...
Why Prospects Don't Join Your Dojo, Part I...
November 3rd, 2015 at 6:28 am CDTFriend, Yesterday I suggested that when people contact you for info on your classes and they don't join, that it just might be something you're doing or saying (or not doing or saying) that causes them to walk. So, starting with today's email, I'm go ...
Re: Dojo Tire Kickers - Tell Me If This Sounds Familiar...
November 2nd, 2015 at 6:39 am CDTFriend, Tell me if this sounds familiar - You get a call from someone about taking martial arts lessons. You answer all their questions, and they tell you this is exactly what they've been looking for... But they just have to check their schedule or ...
"He Said At His Kung-fu School They Grappled A Lot..."
October 30th, 2015 at 6:29 am CDTFriend, As I mentioned yesterday, next week I'll be back with a new email series on selling martial arts lessons ethically... ...but until then, I thought I'd share this hilarious video of a jiu-jitsu school owner pranking his students. Enjoy. :) htt ...
How To Fix Your Martial Arts Marketing...
October 29th, 2015 at 6:33 am CDTFriend, Okay, so we've discussed at length all the ways that your martial arts marketing campaigns can fail. Now, let's talk about how to fix your martial arts marketing. #1 GET TO KNOW YOUR MARKET Before you do anything else, you need to understand ...
Why Martial Arts Marketing Fails... Part VI
October 28th, 2015 at 6:50 am CDTFriend, So far in this series, we've talked about all the classic ways that a marketing campaign can go awry. Now, let's talk about a few other ways that a martial arts marketing campaign can fail. NOT MARKETING AT ALL This one is pretty obvious, and ...
Why Martial Arts Marketing Fails... Part V
October 27th, 2015 at 6:50 am CDTFriend, As you'll recall, we're discussing reasons why martial arts marketing fails - and why marketing in general can fail. Today we're looking at one of the factors that will stop any marketing campaign dead in its tracks. Get this wrong and you'll ...