Subject: Why Martial Arts Marketing Fails... Part IV
Why Martial Arts Marketing Fails... Part IV
October 26th, 2015 at 6:35 am CDTFriend, Last week we discussed several factors in why martial arts marketing fails: 1. Marketing just generally sucks... 2. Wrong copy/content... 3. Wrong message... Today we're looking at one of the more common reasons why marketing campaigns and ad ...
Martial Arts Instructors, Together We Can Stop This...
October 23rd, 2015 at 6:37 am CDTFriend, I'll be back next week to continue our series on why martial arts marketing fails... But until then, please watch this very special public service announcement from Master Ken: https://youtu.be/Bea8ZUUuZ14 Until next time, Mike MassieMartialA ...
Why Martial Arts Marketing Fails... Part III
October 22nd, 2015 at 6:40 am CDTFriend, Earlier in the week, we established that: A. Most marketing sucks, and -B. One reason why most marketing sucks is due to bad sales copy - Today we're looking at the second reason why martial arts marketing ads and campaigns can fail, and that ...
Podcast 38: How To Go From 50 to 150 In Your Dojo...
October 21st, 2015 at 10:56 am CDTFriend, We interrupt your regularly scheduled email programming to bring you the following special message... NEW PODCAST: Episode #38 How To Go From 50 to 150 Students With Small Dojo Big Profits Eighteen months ago, Bill Jones was struggling to mak ...
Why Martial Arts Marketing Fails... Part II
October 20th, 2015 at 6:43 am CDTFriend, Yesterday I established that a lot of marketing sucks. Not just within the martial arts industry, but in general. And much of that has to do with ad agencies and marketing firms looking to win awards for the prettiest or most clever ads, ins ...
Why Martial Arts Marketing Fails...
October 19th, 2015 at 6:18 am CDTFriend, Look, I'm just going to say this without any mincing words... A lot of you suck at marketing. And the thing is, it's not your fault. For one, you've been getting bad advice on marketing all your life. Everyone from your family and friends, t ...
The #5 Deadly Belief That Will Kill Your Dojo...
October 16th, 2015 at 9:05 am CDTFriend, It's Friday, so today we're going to wrap this email series up with the #5 deadly false belief that will kill your dojo... And I have to admit, I find this one to be a bit humorous, every single time I run into it. Usually it pops up in the c ...
The #4 Deadly Belief That Will Kill Your Dojo...
October 15th, 2015 at 6:52 am CDTFriend, I've written about the 4th deadly belief that will destroy your dojo extensively... but it bears repeating. Especially in the context of this current email series. It's probably the one false belief that is responsible for more failed dojos t ...
The Third Deadly Belief That Will Kill Your Dojo...
October 14th, 2015 at 8:25 am CDTFriend, The third deadly belief that will kill your dojo is one that a lot of martial arts instructors just don't get. However, people outside the industry will recognize this deadly belief, long before most martial arts instructors are even aware th ...
The #2 Deadly Belief That Will Kill Your Dojo...
October 13th, 2015 at 6:30 am CDTFriend, Of all the deadly beliefs that can kill your dojo before it even has a chance to prosper, this one is perhaps the most harmful... And the reason is, it can sit and fester under the surface of your conscious mind like a hidden saboteur, waitin ...