Subject: The 5 Deadly Beliefs That Will Kill Your Dojo...
The 5 Deadly Beliefs That Will Kill Your Dojo...
October 12th, 2015 at 7:20 am CDTFriend, I've never really been a huge "positive thinking is the key to success" kind of guy... Oh sure, I've gone through phases where I spent some time studying various self-help fads and trends. But in the end, I always end up labeling it as mostly ...
One Last Note On Copyright And The MA Industry...
October 9th, 2015 at 6:37 am CDTFriend, All week I've been talking about copyright - what it is, why we need it, how to avoid violating someone else's copyright, and what to do if someone infringes on your copyright. Well, today's email is more of a public service announcement... I ...
Copyright, And How It Affects Your Dojo. Part 4...
October 8th, 2015 at 8:50 am CDTFriend, Alright, so let's talk about what you can do when someone violates your copyright. Make Sure You Can Prove It First off, you need to make sure you can PROVE your copyright. Remember, your copyright goes into effect as soon as you publish your ...
Copyright, And How It Affects Your Dojo. Part 3...
October 7th, 2015 at 7:17 am CDTFriend, Lots of people bitch and moan about copyright laws. These are usually the same people who think everyone should have a free college education, free healthcare, and free everything they like. They are also the type of people who generally don' ...
Copyright, And How It Affects Your Dojo. Part 2...
October 6th, 2015 at 11:50 am CDTFriend, Alright, so yesterday we talked about copyright - what it is, and why it exists. Today, as promised, I'm going to give you three real-world examples of why you need to respect the copyright and trademarks of others. But first, let's talk abou ...
Copyright, And How It Affects Your Dojo...
October 5th, 2015 at 9:56 am CDTFriend, There's a helluva lot of confusion out there about copyright, copyright laws, fair use, and whether or not school owners can use someone else's intellectual property in the course of marketing their dojos. I know this because I have school ow ...
The Metrics You Can't Grow Your Dojo Without, #4...
October 2nd, 2015 at 6:53 am CDTFriend, Attrition. A.K.A., your "drop out rate." A lot of you don't track it. You think you do, but you really don't. It amuses me to no end when I accept a new coaching client and make an observation like, "Okay, so you've been open a year and you'r ...
The Metrics You Can't Grow Your Dojo Without, #3...
October 1st, 2015 at 7:37 am CDTFriend, Quick, tell me this... and no peeking! How many of your students missed class during the first half of this week? Not sure? Then you're probably not tracking attendance, or you're not reading your attendance reports. Tracking attendance and r ...
The Metrics You Can't Grow Your Dojo Without, #2...
September 30th, 2015 at 6:44 am CDTFriend, Q: What's the first thing you need to do when starting a business or turning a failing business around? A: Grow your revenue. Q: And, how to do grow your revenue? A: By getting more customers. Q: And, how do you get more customers? A: Marketi ...
The Metrics You Can't Grow Your Dojo Without, #1...
September 29th, 2015 at 6:33 am CDTFriend, This week, we're talking about metrics. Numbers. Stats. *Yawn*, right? Well, not so fast. Like I said yesterday, you need to track your stats in order to improve what you're doing in your school. Again, "if you don't measure it, you can't imp ...