Subject: Keeping Martial Arts Students For The Long Haul, Pt. I
Keeping Martial Arts Students For The Long Haul, Pt. I
November 18th, 2015 at 6:17 am CDTFriend, "It is a wretched taste to be gratified with mediocrity when the excellent lies before us." ~Isaac D'Israeli To this point in this email series on student retention, I think we've pretty well established that if you want to grow your school, ...
A Hard Look At The Hard Numbers of Student Retention...
November 17th, 2015 at 10:05 am CDTFriend, As I promised in yesterday's email, today we're going to take a good hard look at the hard numbers related to retention and school growth. But first, let me lay down some hard truths based on some observations gleaned from coaching martial ar ...
The One Thing You Don't Want To Lose In Your Dojo...
November 16th, 2015 at 6:50 am CDTFriend, It's one of the first things I teach my coaching clients, and it's as inevitable as rain in Seattle... ...you're going to lose students. No matter how great of an instructor you are -No matter how much your students like you -And no matter ho ...
Why I Love Real Martial Arts...
November 13th, 2015 at 6:50 am CDTFriend, If you've been following this newsletter for while, you know I enjoy sending out "girl beats boy with martial arts" videos... And the reason why I like these sorts of videos so much, is because I enjoy seeing real martial arts applied well to ...
The Latest Martial Arts Business Podcast Episode Is Live!
November 12th, 2015 at 2:31 pm CDTFriend, Just sending out a quick email to let you know that the latest episode of the Martial Arts Business Podcast is now live at: http://martialartsbusinessdaily.com/5860/podcast-episode-39-interview-with-top-sales-trainer-wes-schaeffer/ This epis ...
Why Prospects Don't Stay After They Join Your Dojo...
November 11th, 2015 at 7:05 am CDTFriend, So, you took your prospect through the entire enrollment process and they signed on the dotted line... ...and now you're thinking you're home free. Hang on a sec' there before you start celebrating, because your elation just might be prematur ...
Why Prospects Don't Join Your Dojo, Part V...
November 10th, 2015 at 6:54 am CDTFriend, So, you took the prospect through the entire sales process...You handled the initial contact brilliantly, and set the appointment,You got them to show up at your dojo and taught a fantastic intro lesson,And after their intro lesson they asked ...
Why Prospects Don't Join Your Dojo, Part IV...
November 9th, 2015 at 6:45 am CDTFriend, I'd say the only thing worse than a no-show for an intro is an intro that walks without enrolling. But why does that happen? First off, there is some consolation in this scenario. I mean, you did get them to show up for an intro lesson, so yo ...
Check Out This Takedown Defense...
November 6th, 2015 at 7:15 am CDTFriend, Yesterday I told you that I'd be back today to talk about why your intros walk out your front door without enrolling... ...but I forgot that today is Friday, and I generally don't send out long emails on Fridays. Reason is, I usually only wo ...
Why Prospects Don't Join Your Dojo, Part III...
November 5th, 2015 at 6:11 am CDTFriend, No-shows. Bane of every school owner's existence, right? But why do people no-show your school? I mean, if they spend all that time and energy researching martial art schools, and calling for info, and then setting up an appointment... ...the ...