Subject: What Does The Average Martial Arts Student Want?
What Does The Average Martial Arts Student Want?
December 8th, 2014 at 1:54 pm CDTFriend, I spent all day Saturday in a defensive knife workshop. Now, it just so happens that this class was taught in a non-martial-arts-studio environment. In fact, it was hosted by a local firearms instructor that I sometimes train with, at his pri ...
Is Marketing Your Dojo Supposed To Be An All-The-Time Thing?
December 5th, 2014 at 4:54 pm CDTFriend, Question for you... Is marketing your dojo supposed to be a some-of-the-time thing, or an all-the-time thing? Most martial art school owners seem to turn up their marketing activity during the so-called “busy” times of the year (during fa ...
Be Careful What You Post On YouTube...
December 4th, 2014 at 5:25 pm CDTFriend, So there's this video making the rounds on social media... In it, an instructor and his students are demonstrating some very questionable (and cheesy-looking) firearms techniques with airsoft pistols. And yes, there's a sort of ninja theme g ...
It's A Bad Time To Be Doing THIS In Your Dojo...
December 3rd, 2014 at 3:22 pm CDTFriend, Are you taking it easy this month? If so, you're probably not alone. I'd say the majority of school owners slow down during the winter holiday season. However, it's important that you avoid being off your game right now. You see, it's common ...
How to Enroll More Students This Christmas...
December 2nd, 2014 at 7:07 pm CDTFriend, Whew... Busy day today. That's why I'm just getting this email out to you, to tell you about the latest podcast episode... This week, I'm going to share how you can enroll more students over the Christmas holidays (instead of just sitting ar ...
Friend, Just So You Know...
December 1st, 2014 at 9:46 am CDTFriend, Gah. I'm sitting here drinking a kale shake, which really isn't all that bad. It's just that I should have been doing this six months ago. Thanksgiving was a sharp reminder that I need to get back to my daily disciplines of nutrition, movem ...