Friend,
I spent all day Saturday in a defensive knife workshop. Now, it just so happens that this class was taught in a non-martial-arts-studio environment.
In fact, it was hosted by a local firearms instructor that I sometimes train with, at his private facility. And subsequently, most of the people who attended were NOT martial arts students or instructors.
Besides myself and the guy I ended up training with all day, none of the other students were what I would call "career" martial arts students.
There were a couple of cops in the class, and one of them seemed to have quite a bit of training under his belt. But for the most part, the people in that class were folks who had zero previous training.
Now, think about that for a second - 80% of the people who were in attendance at this all day knife defense seminar were NOT martial arts types. Yet, they'd each decided to spend over $150 of their hard-earned cash and their entire Saturday to learn some self-defense.
So what does this tell you?
First, that the average person IS probably a whole lot more interested in self-defense than you might think.
Second, that they're willing to pay a reasonable amount of money to learn it.
And third, that they don't want to screw around with a bunch of superfluous nonsense in order to learn how to defend themselves.
I'm going to talk more about these points this week, so stay tuned - I think you'll find what I have to say very interesting, especially if you struggle to get adult students.
P.S. - Next podcast episode will likely hit iTunes on Wednesday, and I'm setting up an interview for the podcast later this week with a school owner who is also a software developer. He just released a really neat app for school owners that I think you might be interested in... I'll let you know more once we chat. |
