Friend,
Are you taking it easy this month? If so, you're probably not alone. I'd say the majority of school owners slow down during the winter holiday season.
However, it's important that you avoid being off your game right now. You see, it's common to think we can relax and take it easy during slow times of the year when not much is going on at the dojo.
Sure, the temptation is to shorten you hours this time of year, take some extra days off, and generally relax until January rolls around and things are hopping again.
When business is slow, you may as well take advantage of it, right?
Not so fast... on the contrary, I believe that we should be using our extra downtime during the Christmas season to increase our marketing, and also to plan ahead so we're ready when the next rush hits.
And that's what you should be focusing on right now... having your marketing in place for the New Year, when everyone and their dog will be calling about joining so they can get in shape.
Spend some time planning now, and you'll be way ahead of the competition when the rush hits. And trust me - that's a very good place to be when the busy season comes around.
P.S. - I may not have that interview this week, but I'll have another podcast episode up by the end of the week regardless. |
