Subject: The 7th Immutable Law of Running A Dojo...

The 7th Immutable Law of Running A Dojo...

August 18th, 2017 at 7:20 am CDT

Friend, Quick question... What's the most efficient way to improve your dojo's financial performance? Any guesses? Well, I'll save you the suspense... it's to track your numbers (more on this in a minute). That brings me to the topic of today's email ...

The 6th Immutable Law of Running A Dojo...

August 7th, 2017 at 6:38 am CDT

Friend, What's more important... to win an argument on Facebook, or to have a successful dojo? Silly question, right? The majority of rational people would say, "To have a successful dojo!" Yet, every single day I see school owners I know--people tha ...

The 5th Immutable Law of Running a Dojo...

July 31st, 2017 at 8:18 am CDT

Friend, You ever go on vacation, come home, and feel like you need to sleep for a week just to recover? Yeah, that's how I feel every single time I go on a trip with my family. Last week we headed down to the coast and spent the week at the beach, vi ...

The 4th Immutable Law of Running A Dojo...

July 24th, 2017 at 6:50 am CDT

Friend, It's not quite "happy back-to-school" time yet, but it's still close enough for today's email message to have an impact. This week we're discussing the 4th Immutable Law of Running a Dojo, which is... Thou Shalt Be Thy Own Marketing Director ...

The 3rd Immutable Law of Running A Dojo...

July 17th, 2017 at 11:17 am CDT

Friend, So far in this series we've covered two of the Ten Immutable Laws for Running a Dojo. The first two were:Clients first. Thou shalt have a definite purpose.Now we move on to the 3rd law... Thou Shalt Keep Thy Overhead Low to Keep Thy Profits H ...

The 2nd Immutable Law of Running A Dojo...

July 10th, 2017 at 6:42 am CDT

Friend, In case you think you missed last week's email, I took the week off for the holiday. So, I'm picking up where I left off the week prior. Today's email will address the second immutable law of running a dojo... Thou Shalt Have A Definite Purpo ...

The 10 Immutable Laws of Running a Dojo...

June 26th, 2017 at 9:14 am CDT

Friend, As promised, I'm still sending this email newsletter out to you, but on a less-frequent basis. And for the next several weeks, we're going to be discussing the Ten Immutable Laws of Running a Martial Art School, according to yours truly. Let' ...

How Your Attitude Impacts Your Dojo's Altitude...

June 19th, 2017 at 8:57 am CDT

Friend, I think we've all heard that quote from Zig Ziglar before, about how your attitude determines your altitude (I'm paraphrasing, of course). But how many martial arts instructors apply that to growing their dojos? The reason why I bring this up ...

Announcement Regarding this Newsletter...

June 12th, 2017 at 5:55 am CDT

Friend, Good morning! I'm writing you a quick message this morning to announce some changes with the newsletter. A few years back, I decided to start sending out this newsletter nearly every day, on a Monday to Friday and sometimes Saturday frequency ...

Want To Know Why Your Dojo Is Failing?

June 7th, 2017 at 8:58 am CDT

Friend, I try to stay out of discussions on martial arts and business online. The reason why is because most of the time giving unsolicited advice is like pissing in the wind... ...in the end all your efforts are wasted, and the only thing you have t ...