So what else can a dojo owner do to boost their profits?

One really simple thing that anyone can do is to fix their Pro Shop mistakes. And just what do I mean by "pro shop mistakes"?

Well, quite frankly most of the school owners I've worked with don't implement equipment and uniform sales correctly, and it directly impacts their bottom line.

One of the most egregious errors I've seen is improper pricing of their inventory. Many school owners will price their stock based on what the price is down the street at the local sporting goods store.

This is a huge mistake.

For starters, you should not be pricing your gear based on how the big box chains price and sell martial arts equipment. In fact, if they carry an item, you should NEVER carry an IDENTICAL item in your pro shop.

That means NEVER carrying any "economy" line of uniforms, boxing gloves, MMA gloves, striking pads, square hand targets, kicking shields, etc. 

Instead, you need to buy a PREMIUM brand or line of whatever you want to sell in your pro shop. Sure, you can still buy economy uniforms to give away to students on trial offers, but your pro shop should be stocked with premium uniforms.

Same thing goes for other gear and equipment. Don't stock the cheap vinyl gloves or the economy line of sparring gear from your regular equipment vendor. Instead, stock their quality line, or go to a different vendor to get professional leather boxing gloves and premium leather focus mitts and premium kicking shields.

That way, you're NEVER in competition with the store down the street. And, you can price your stock higher than the store down the street, too.

Furthermore, don't allow that JUNK in your school -