Subject: The Hidden Cost of DIY Dojo Marketing...
The Hidden Cost of DIY Dojo Marketing...
March 3rd, 2016 at 7:48 am CDTFriend, So today I'm going to talk about the hidden costs of DIY dojo marketing. But first, let me be absolutely clear about something. And that is, if all you can afford is DIY marketing, then do a crap-load of DIY marketing. I've seen some ugly mar ...
How Skinflint Marketing Costs Your Dojo Money...
March 2nd, 2016 at 7:19 am CDTFriend, So how can being a skinflint on your marketing cost you money? Because everything in business comes with an opportunity cost. In business, finance, and economics, "opportunity cost" is "the loss of potential gain from other alternatives when ...
Has The Internet Spoiled Martial Art School Owners?
March 1st, 2016 at 7:01 am CDTFriend, I know that the subject line of this email is kind of weird, so let me set this up for you. Today's email isn't so much about martial art school owners acting like spoiled kids... Nope. What it's really about is your willingness or lack of wi ...