Subject: Should Your Dojo Offer a Guarantee?
Should Your Dojo Offer a Guarantee?
March 17th, 2016 at 8:58 am CDTFriend, Should your dojo offer a guarantee? If you were to ask me that question, I'd say, "It depends."Do you believe in the quality of your service?Do you believe that you can deliver the benefits you promise in your ads?Do you trust that the majori ...
Making Your Dojo Stand Out From The Crowd...
March 16th, 2016 at 8:10 am CDTFriend, So far this week we've talked about so-called "tribal marketing" - what it is and why it's important. And, we've discussed brand identity, brand image, and brand differentiation. Now, let's talk about communicating your competitive advantage ...
Brand Differentiation for Dojo Marketing...
March 15th, 2016 at 9:40 am CDTFriend, Quick recap of yesterday's email:Finding your tribe starts with defining your brand identity.Brand identity is how you want to be perceived by consumers. Brand image is how your brand is actually perceived by consumers.Often, the two are far ...
What The Heck is Tribal Martial Arts Marketing?
March 14th, 2016 at 9:33 am CDTFriend, So we're talking specifically over the next several emails about finding a tribe of people in your local community that you can convert into raving fans and brand ambassadors. I know that sounds like a lot of marketing-speak, so let me put it ...
The First Triple Threat Champion Fighter?
March 11th, 2016 at 7:43 am CDTFriend, Interesting story here on Reshat Mati, a teenage fight phenom with multiple titles in boxing, Muay Thai, and grappling. I'm not much for training kids like adult pros, but he seems to be no worse for the wear. His attitude won me over, too - ...
Finding Your Tribe While Growing Your Dojo...
March 10th, 2016 at 7:35 am CDTFriend, Something you hear a lot of talk about these days among business and marketing "gurus" is finding your tribe... You'll hear guys like Seth Godin, Gary V, and even Guy Kawasaki talking about finding 1,000 true fans and building your tribe. The ...
Martial Arts Marketing Not Working? Try This...
March 9th, 2016 at 7:34 am CDTFriend, Have you ever spent a lot of money on a marketing project for your dojo, only to see it fail miserably? I know I have... The biggest marketing boondoggles that come to mind from my past include:Advertising on bus stop benches. It seemed like ...
Interesting Comments on TMA in MMA Article...
March 8th, 2016 at 9:01 am CDTFriend, So, I got some really interesting comments on yesterday's article about the "TMA in MMA" videos that have been floating around... here are a few of the more interesting comments, along with my responses. Joe C. said: "The only real differenc ...
Is This False Dojo Advertising?
March 7th, 2016 at 9:20 am CDTFriend, I just posted this article to the blog. Take a look, and let me know what you think by posting your thoughts in the comments. http://martialartsbusinessdaily.com/5908/is-this-false-dojo-advertising/ Until next time, Mike MassieMartialArtsBus ...
"Not Everyone Can Make The Final..."
March 4th, 2016 at 6:13 am CDTFriend, So here's something fun for this Friday's email... I don't usually go in for "cute" commercials, but this one had me rolling: https://youtu.be/cFsOti6L5GY Until next time, Mike MassieMartialArtsBusinessDaily.com Quick-start Guide to My Books ...