Subject: What The Heck is Tribal Martial Arts Marketing?
What The Heck is Tribal Martial Arts Marketing?
March 14th, 2016 at 9:33 am CDTFriend, So we're talking specifically over the next several emails about finding a tribe of people in your local community that you can convert into raving fans and brand ambassadors. I know that s ...
The First Triple Threat Champion Fighter?
March 11th, 2016 at 7:43 am CDTFriend, Interesting story here on Reshat Mati, a teenage fight phenom with multiple titles in boxing, Muay Thai, and grappling. I'm not much for training kids like adult pros, but he seems to be no ...
Finding Your Tribe While Growing Your Dojo...
March 10th, 2016 at 7:35 am CDTFriend, Something you hear a lot of talk about these days among business and marketing "gurus" is finding your tribe... You'll hear guys like Seth Godin, Gary V, and even Guy Kawasaki talking about ...
Martial Arts Marketing Not Working? Try This...
March 9th, 2016 at 7:34 am CDTFriend, Have you ever spent a lot of money on a marketing project for your dojo, only to see it fail miserably? I know I have... The biggest marketing boondoggles that come to mind from my past inc ...
Interesting Comments on TMA in MMA Article...
March 8th, 2016 at 9:01 am CDTFriend, So, I got some really interesting comments on yesterday's article about the "TMA in MMA" videos that have been floating around... here are a few of the more interesting comments, along with ...
Is This False Dojo Advertising?
March 7th, 2016 at 9:20 am CDTFriend, I just posted this article to the blog. Take a look, and let me know what you think by posting your thoughts in the comments. http://martialartsbusinessdaily.com/5908/is-this-false-dojo-ad ...
"Not Everyone Can Make The Final..."
March 4th, 2016 at 6:13 am CDTFriend, So here's something fun for this Friday's email... I don't usually go in for "cute" commercials, but this one had me rolling: https://youtu.be/cFsOti6L5GY Until next time, Mike MassieMartia ...
The Hidden Cost of DIY Dojo Marketing...
March 3rd, 2016 at 7:48 am CDTFriend, So today I'm going to talk about the hidden costs of DIY dojo marketing. But first, let me be absolutely clear about something. And that is, if all you can afford is DIY marketing, then do ...
How Skinflint Marketing Costs Your Dojo Money...
March 2nd, 2016 at 7:19 am CDTFriend, So how can being a skinflint on your marketing cost you money? Because everything in business comes with an opportunity cost. In business, finance, and economics, "opportunity cost" is "the ...
Has The Internet Spoiled Martial Art School Owners?
March 1st, 2016 at 7:01 am CDTFriend, I know that the subject line of this email is kind of weird, so let me set this up for you. Today's email isn't so much about martial art school owners acting like spoiled kids... Nope. Wha ...