Subject: Back to Dojo Basics #9...
Back to Dojo Basics #9...
May 17th, 2017 at 8:12 am CDTFriend, So. we're wrapping up this series on dojo basics by talking about future planning, which is more or less the final step in building a successful, stable, profitable martial art school. However, it's also the step that sort of solidifies and r ...
Back to Dojo Basics #8...
May 16th, 2017 at 6:51 am CDTFriend, In the world of business (and especially, consultants) everybody talks about having systems... but few people can actually explain what they are and why you need them. However, the definition is fairly straightforward. System: 1. A set of det ...
Back to Dojo Basics #7...
May 15th, 2017 at 7:09 am CDTFriend, Ah, Mondays. If you love your job (and if you're a school owner, I hope you do), then you love Mondays. But if you're still doing the 9-to-5 grind, you're probably dreading heading into work today. And let me tell you, I get it. Regardless o ...
Remember This Martial Arts Show?
May 12th, 2017 at 5:25 am CDTFriend, Hey, do you remember Fight Quest? Of course you do. The show ran for 1.5 seasons in 2007 and 2008 on The Discovery Channel, and it "starred" Jimmy Smith and Doug Anderson, two relatively normal martial artists who traveled the globe training ...
Back to Dojo Basics #6...
May 11th, 2017 at 6:45 am CDTFriend, What's that dirty word we're supposed to be talking about today? Oh yes... "profit." Brrrr. Gives a martial arts instructor the chills, just thinking about it. But despite all the bullshit you've been fed by your martial arts forum buddies an ...
Back to Dojo Basics #5...
May 10th, 2017 at 8:36 am CDTFriend, Question: Do you really need staff to run a small dojo? I'm here to tell you, you really don't -- at least, not until you hit a certain number of students. You absolutely can start a small school and grow it to 50 or 75 students, all without ...
Back to Dojo Basics #4...
May 9th, 2017 at 7:12 am CDTFriend, Yesterday we discussed getting students -- paying students -- and how getting good at marketing, selling, and collecting money allows you to do that. Today we're going to talk about the reason why you need to get good at those things. No, not ...
Back to Dojo Basics #3...
May 8th, 2017 at 7:04 am CDTFriend, "I don't care to talk about money with students." "I don't like selling." "I just want to teach... I don't want to deal with all that other stuff." Over the years I've heard hundreds of variations on this theme, spoken by everyone from brand ...
That One Student...
May 5th, 2017 at 7:28 am CDTFriend, No matter what your style, there's always going to be that one student in every class who gets under your skin. Everyone has experienced this, either as an instructor or as a student. For me, it's the guy who always wants to play around and m ...
Back to Dojo Basics #2...
May 4th, 2017 at 9:23 am CDTFriend, Alright, let's talk about sex... Did I get your attention? Good, because what I'm really going to talk about is NOT sexy, but it is important. So, bear with me if this stuff is obvious to you, because over the years I've found that what seems ...