Subject: How A Cause Can Build Your Tribe...
How A Cause Can Build Your Tribe...
March 24th, 2016 at 6:08 am CDTFriend, Values are powerful. However, most people don't understand them. Heck, many people don't even know what their values are... Even so, shared values create strong bonds in tribes. That's why ...
How An Idea Can Build Your Dojo's Tribe...
March 23rd, 2016 at 8:10 am CDTFriend, Yesterday I shared Seth Godin's definition of a tribe with you: "A tribe is a group of people connected to each other, to an idea, and to a leader." The connection part is something we're g ...
Why People Join Tribes (And Why They Aren't In Yours)
March 22nd, 2016 at 7:48 am CDTFriend, So why do people join tribes? Well, I'll tell you this - it's not just because they see a group and decide they want to join. The motivation typically runs deeper than that. Tribes are gene ...
Why Would Someone Join Your Dojo?
March 21st, 2016 at 7:31 am CDTFriend, Sometimes, a little introspection is called for. So, the question of the day is, "Why would someone join your dojo?" I know you're probably inclined to answer with one of the most common re ...
Why The Best Self-Defense Techniques Are Illegal...
March 18th, 2016 at 9:18 am CDTFriend, We've all heard that old line, "We don't compete because our art is too deadly." Heh. Right. But there is some truth to the fact that the best self-defense techniques are often illegal in c ...
Should Your Dojo Offer a Guarantee?
March 17th, 2016 at 8:58 am CDTFriend, Should your dojo offer a guarantee? If you were to ask me that question, I'd say, "It depends."Do you believe in the quality of your service?Do you believe that you can deliver the benefits ...
Making Your Dojo Stand Out From The Crowd...
March 16th, 2016 at 8:10 am CDTFriend, So far this week we've talked about so-called "tribal marketing" - what it is and why it's important. And, we've discussed brand identity, brand image, and brand differentiation. Now, let's ...
Brand Differentiation for Dojo Marketing...
March 15th, 2016 at 9:40 am CDTFriend, Quick recap of yesterday's email:Finding your tribe starts with defining your brand identity.Brand identity is how you want to be perceived by consumers. Brand image is how your brand is ac ...
What The Heck is Tribal Martial Arts Marketing?
March 14th, 2016 at 9:33 am CDTFriend, So we're talking specifically over the next several emails about finding a tribe of people in your local community that you can convert into raving fans and brand ambassadors. I know that s ...
The First Triple Threat Champion Fighter?
March 11th, 2016 at 7:43 am CDTFriend, Interesting story here on Reshat Mati, a teenage fight phenom with multiple titles in boxing, Muay Thai, and grappling. I'm not much for training kids like adult pros, but he seems to be no ...