Subject: The Nuts and Bolts of Elevating Your Dojo's Brand...
The Nuts and Bolts of Elevating Your Dojo's Brand...
December 5th, 2016 at 5:41 am CDTFriend, Last week we started a new series on brand and image for martial art schools. In previous emails I wrote to you about a lot of internal stuff. For example, why you might resist working on your image, and how that affects others. I'm going to ...
Random Video Friday: CTE in MMA, Buakaw, and Floppers...
December 2nd, 2016 at 5:32 am CDTFriend, So, it's random video Friday again, and here's what I have for you... First up, this video provides a very succinct history of MMA, and it explains why more recent rule changes have resulted in increased brain injuries among fighters: https:/ ...
How Improving Your Dojo's Brand Helps Others...
December 1st, 2016 at 12:38 pm CDTFriend, Yesterday I discussed the "internal game" of improving your brand and image. If you missed it, the gist of it was that if you are your brand, then the first step to improving your brand is to improve you. When I was first starting out I had t ...