Subject: My values aren't just words
My values aren't just words
May 27th, 2025 at 8:01 am CDTWhy walking the talk is important (even though it's excruciatingly hard at times). ...
Workplace politics are inevitable
May 20th, 2025 at 8:01 am CDTAlthough workplace politics are inevitable, that doesn't mean they have to be toxic. Because you can handle them with grace. ...
Here's why to follow up relentlessly
May 13th, 2025 at 8:01 am CDTWhy following up (relentlessly, again and again) is not just ok but necessary. ...
Making a lateral move? Don't assume anything.
May 6th, 2025 at 8:01 am CDT“Heather, thank you for your advice about asking for specifics. We initially thought there would be enough work to sustain my current salary while building my book. But it's now clear that it could be 2+ years before making my current salary.” ...
Do you know why?
April 29th, 2025 at 8:01 am CDTAfter buying a new car, why do you suddenly see it everywhere? (Hint: It’s not because everyone else just bought the same one.) Why does the devil you know almost always feel safer than the devil you don’t? And why will you work hard to avoid l ...
AI Basics: What to know, do & not do
April 22nd, 2025 at 8:01 am CDTIt feels like AI is everywhere in the online marketing world. We’re told it’s a game-changer. That it will save time, generate fresh ideas, write website copy, and even crank out SEO-optimized blog posts. And sure, I’ve used AI for brainstorm ...
How do you know?
April 15th, 2025 at 8:01 am CDTYou're less motivated about your career. But how do you figure out what change you need to make? ...
When hard is great news
April 8th, 2025 at 8:01 am CDTMy son Noah is always trying to find a shortcut for his homework. He likes to avoid the “hard” stuff (although when it comes to “hard” physical activity, he’s all over it). And he isn’t alone (is he?). We humans like to avoid “hard” ...
Just because you can (doesn't mean you must)
April 1st, 2025 at 8:01 am CDTHow would you feel if someone left an expletive-laden voicemail like the following? Heather, you % #$* @#$***. I am going to #@* ^%$ and #$%* ^% you... Believe it or not, this came from a client... ... Who thought he was calling a different Heath ...
Hidden weaknesses (are everywhere)
March 25th, 2025 at 8:01 am CDT“There’s always a flaw in the system.” If you’re a Hunger Games fan, you know this line well (Betee says it in Catching Fire). And... He's right. No matter how carefully designed or implemented, nothing is perfect. There will always be a we ...