Subject: Permission not to grow

It's easy to think you want to grow your business (because that's the "next" thing to do). But what if you don't really want to?

Success Without Sacrifice

N E W S L E T T E R

Anti-hustle strategies for lawyers who want

more control, more impact, more life.

She was a solo attorney, wanting to scale her law firm. With big dreams: hire support staff (then attorneys), grow revenue, build something “real”.


Several years later? She's still solo.


But this isn't a failure story. It's a story about alignment — and the permission most of us never give ourselves.

THE CYCLE

When going after a "should".

You know the feeling.


You set a big goal. You're energized and start taking action. Things are moving. You get closer to that big goal (achieving smaller ones along the way).


And then... Resistance.


You start dragging your feet. You're not sure why.


You know what comes next?

  • “Why can’t I just push through?”

  • “Why am I being so lazy?”

  • “What’s wrong with me?”

Sound familiar?


[Don’t worry, we’ve all been through this.]


A CLEAR PATTERN

Push, resist, and guilt.

When we started working together, she genuinely wanted to grow. This wasn't about external pressure or "shoulds." She wanted it.


And she did grow.


She hired a part-time admin. Then a part-time paralegal. She built partnerships with other solo attorneys to handle overflow work. Business increased.


She was enjoying it.


But as she got closer to the next level (and needing to really scale), something shifted. She felt that resistance. She procrastinated.


Initially, she thought it was because she wanted to grow differently.


What if she created something different — a course for startups? Templates, video guides, something she could build and maintain without too much ongoing time (after it was created, of course).


But about a quarter of the way through... resistance showed up again (along with the guilt).


Different goal. Different action items. Same cycle.


We now had a clear pattern.


THE LESSON

Seasons of life bring different priorities.

Once there was a pattern, we asked what she wants right now (in her current season of life)?


Things you should know:

  • She has a young child.

  • She is caretaker to an aging parent.

  • She enjoys her current practice, making good enough money.

Although she wanted to scale before, her priorities have shifted. Which changed what she wants right now. She wants what she already has.


The only thing missing? Permission to let go without the guilt.


THE LESSON

Subtle "should's" can be created.

This is where so many of us get stuck.


Legal culture has a clear narrative: growth equals success. Staying solo means playing small.


And then there's the entrepreneurial hustle culture layered on top: if you're not scaling, you're stagnating. Standing still is falling behind.


These messages are everywhere. And they seep in — even when your life is telling you something different.


So you keep chasing. Keep pushing. Keep feeling guilty when you pull back.


Not because you actually want what you're chasing. But because you think you should want it.


Or — more nuanced — realizing the goal was yours, but your season of life has changed. And with it, your priorities.


Sometimes, growth means letting go.


XO,


Heather


P.S. Want to hear this message on the podcast? Listen here.


P.P.S. This is the last Season 5 episode of Life & Law. Don’t worry, I’ll be back this Fall with new episodes, and I’ll still be here weekly (via this newsletter).


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A B O U T

H E A T H E R

Former BigLaw partner. Lawyer coach. Cancer survivor. Mom x2. Recovering overachiever.


I traded in my $2.5MM+ practice to help lawyers create the kind of success that doesn’t come at the cost of their well-being.


Learn more about me here.