Subject: The final day is here Friend

The final day is here Friend

October 24th, 2025 at 6:00 pm GMT

Hi Friend There are no stories to tell today. Just a simple nudge. Today is the final day to secure your 2 or 3-year mega discount. If you've already placed your order, thank you, we'll be in touch soon to confirm your specifications and your deliv ...

The 30-second sketch that made Picasso a fortune

October 22nd, 2025 at 7:00 am GMT

Hi FriendA woman once stopped Pablo Picasso in the street and asked him to sketch her portrait. He drew it in 30 seconds. When she asked how much, he said, “£10,000.” “£10,000?” she gasped. “It only took you 30 seconds!” Picasso smile ...

The £6 billion mistake you can still avoid

October 21st, 2025 at 4:00 pm GMT

Hi FriendIn 2000, Netflix offered to sell their tiny DVD-by-post company to Blockbuster for $50 million. Blockbuster laughed them out of the room. Six years later, Netflix launched streaming. By 2010, Blockbuster was bankrupt. Here’s how this app ...

Churchill’s paper shortage

October 20th, 2025 at 8:00 am GMT

Hi FriendDuring World War II, Winston Churchill faced a strange problem. Britain was running out of paper. Books, newspapers, propaganda – everything needed it. But with the war at its peak, every sheet mattered. So Churchill made an unexpected d ...

The secret behind Jaws

October 19th, 2025 at 7:00 pm GMT

Hi Friend When Steven Spielberg filmed Jaws, he had a problem. The mechanical shark kept breaking, and it looked fake. Being massively over budget, he could’ve shut production down. Instead, he made a crazy decision for a film about a murderous, ...

The moment he stopped building by hand

October 18th, 2025 at 7:00 pm GMT

Hi Friend When Henry Ford built his first few cars, he did everything by hand. The results were great – but slow.  Each car was slightly different.  Each one took too long. Then he created the assembly line. Same quality.  Same design.  But p ...

You don’t need a faster horse

October 17th, 2025 at 4:00 pm GMT

Hi Friend When Henry Ford started designing the Model T, someone asked if he’d ever done market research. He said: “If I’d asked people what they wanted, they would have said faster horses.” That line says everything about how humans think. ...

Do you want a 3-year discount, Friend ?

October 10th, 2025 at 11:00 am GMT

Hi Friend I’m thinking about testing a longer-term option for the recipe book subscription… It would cover 2 or 3 years, include a full discount (compared to the monthly plan), and let you choose whether you want the content delivered monthly o ...

Friend would this be useful to you?

October 7th, 2025 at 11:00 am GMT

Hi Friend This September marks 10 years since I first launched the subscription, and I’ve been thinking about ways to mark the milestone. One idea I’m considering is a 2- or 3-year bundle. It would include:A big discount on everything that’s ...

If I created something for you, what would you want?

October 3rd, 2025 at 7:00 pm GMT

Hi Friend If I offered to create anything for you, what would it be? A training?  A system?  A done-for-you client resource? A specific recipe pack? I’m opening up some space to build new tools and content, but I don’t want to guess. So I’ ...