Subject: The secret behind Jaws
The secret behind Jaws
October 19th, 2025 at 7:00 pm GMTHi Friend When Steven Spielberg filmed Jaws, he had a problem. The mechanical shark kept breaking, and it looked fake. Being massively over budget, he could’ve shut production down. Instead, he made a crazy decision for a film about a murderous, ...
The moment he stopped building by hand
October 18th, 2025 at 7:00 pm GMTHi Friend When Henry Ford built his first few cars, he did everything by hand. The results were great – but slow. Each car was slightly different. Each one took too long. Then he created the assembly line. Same quality. Same design. But p ...
You don’t need a faster horse
October 17th, 2025 at 4:00 pm GMTHi Friend When Henry Ford started designing the Model T, someone asked if he’d ever done market research. He said: “If I’d asked people what they wanted, they would have said faster horses.” That line says everything about how humans think. ...
Do you want a 3-year discount, Friend ?
October 10th, 2025 at 11:00 am GMTHi Friend I’m thinking about testing a longer-term option for the recipe book subscription… It would cover 2 or 3 years, include a full discount (compared to the monthly plan), and let you choose whether you want the content delivered monthly o ...
Friend would this be useful to you?
October 7th, 2025 at 11:00 am GMTHi Friend This September marks 10 years since I first launched the subscription, and I’ve been thinking about ways to mark the milestone. One idea I’m considering is a 2- or 3-year bundle. It would include:A big discount on everything that’s ...
If I created something for you, what would you want?
October 3rd, 2025 at 7:00 pm GMTHi Friend If I offered to create anything for you, what would it be? A training? A system? A done-for-you client resource? A specific recipe pack? I’m opening up some space to build new tools and content, but I don’t want to guess. So I’ ...
Stop chasing leads. Do this instead
August 27th, 2025 at 8:00 pm GMT[] Hi Friend Everyone talks about more leads. But if you lose half your clients every 3 months… What's the point? This bonus isn’t just shiny content. It gives you real retention tools, the kind that make clients stay longer, check in more often ...
The business upgrade.
August 22nd, 2025 at 8:30 am GMTHi Friend There are two kinds of fitness business owners reading this. The ones who skim and think, “I’ll look later.” The ones who know retention is a systems problem, not a client motivation one. The second group will win. Because they unde ...
If your clients go quiet this summer…
August 19th, 2025 at 8:30 am GMTHi Friend They won’t tell you they’re slipping. They’ll just stop checking in. Stop opening your WhatsApps. And it has nothing to do with your training or your programming. It’s because the world's harder in summer. Holidays, BBQs, meals o ...
You’ve got until August 31st — but don’t wait
August 4th, 2025 at 11:00 am GMTHi Friend Yes, this offer runs until the end of August. But the coaches using these tools now are already seeing better check-ins, fewer drop-offs, and happier clients. That’s the power of seasonal support. You don’t have to figure it out yours ...