Hi Friend,

Since we teased the bundles this week, we’ve had a few people ask:

“How do you create everything? And why do the resources look so polished?”

So today, we wanted to bring you behind the scenes a little bit.

Because here’s something most people don’t realise…

Everything we create is built in-house – by both of us, working together.
Alan handles the nutrition side: the recipes, the meal plans, the calorie targets, the structure, the client logic – all the science behind the resources. 🍏

And I (your in-house designer 👋) personally design every recipe book, meal plan, guide, and resource from scratch.

No outsourcing.
No generic templates.
No Canva layouts that look like everyone else’s.

Just clean, professional, intentionally crafted materials – created by a nutritionist + designer team who actually understand:

• coaching
• client psychology
• nutrition fundamentals
• what keeps clients engaged
• what makes resources usable, beautiful, and easy to follow ✨

It matters.

Because when coaches use well-designed, well-structured resources… clients take them more seriously.

They follow them more easily.
They feel more supported.
And their results improve faster.

That’s why we’ve poured so much into these Black Friday bundles.

Not just to give you “content.”

But to give you tools that upgrade your entire client experience the moment you download them.

You’ll see the full reveal tomorrow 👀

All three bundles – what’s inside, who they’re for, and what makes each one different.

And yes, everything goes live on Friday at 9am GMT.

More soon,

Naomi and Alan
Co-founders, Fitpro Recipes – your nutrition + design duo