Subject: Is scarcity overused in copy?
Is scarcity overused in copy?
September 19th, 2022 at 5:00 pm GMTView onlineFriend, You're not a copywriter if you've never used scarcity in your writing. It's used by new copywriters right up to the guys at the top. But is it overused? Consumers are starting to become a little skeptical of scarcity tactics. On ...
The copy mistake killing your conversions...
September 12th, 2022 at 5:00 pm GMTAnd examples of how to solve it View onlineFriend, Thought I'd do a small copy re-write for you today. A common problem I see most copywriters make is they only scratch the surface of the message they're trying to deliver. They'll complete a clever ...
Your catalyst to copywriting success is...
September 5th, 2022 at 5:00 pm GMTView onlineFriend, If you want to build your copywriting business quickly there's one thing that'll help you stand out: SOCIAL PROOF Once you have social proof to support your claims the whole game gets easier. But different types of social proof a ...
Want me to critique your copy?
August 29th, 2022 at 5:00 pm GMTView onlineFriend, Interested in a free copy critique? This week I've decided to do something a little different. I'm going to critique copy for 3 people signed up to my newsletter. To enter, all you need to do is reply to this email telling me a b ...
This mistake is burning out new copywriters...
August 22nd, 2022 at 5:00 pm GMTView onlineFriend, I've seen new copywriters quit for many reasons. They can't land clients. Run into cash flow issues. Quit after a few rejections. But there's a big mistake most new copywriters make that nobody talks about. It's a mistake I made ...
Every great copywriter thinks this way
August 15th, 2022 at 5:00 pm GMTView onlineFriend, I recently started working with a coach, and in our first week we focused a lot on mindset. I learned a lot but noticed one thing kept coming up. It's the difference between average copywriters great ones. And it's not what you t ...
Is recession good for copywriting?
August 8th, 2022 at 5:00 pm GMTView onlineFriend, In case you've been living in a cave for the past year, it's pretty obvious we're going into a global recession. A recession is when GDP falls for two successive quarters (sorry US government). This basically means economic activ ...
The perfect morning routine for copywriters?
August 1st, 2022 at 5:02 pm GMTView onlineFriend, Ever wondered what the perfect routine is for copywriters? There's a lot of information out there on how you can optimize your routine. Cold showers. Morning walks. The right foods. It can all be a little overwhelming. And perso ...
The framework for an offer that SELLS
July 25th, 2022 at 5:00 pm GMTView onlineFriend, If you're sending hundreds of cold emails a week and still failing to land meetings then this email is for you. Over the past few years I've learned that your offer is everything. It doesn't matter how good your skills are if you ...
The secrets digital nomads don't talk about
July 19th, 2022 at 5:00 pm GMTIt's not all smooth sailing View onlineFriend, For the past 2 weeks I've been managing my business from Spain. And honestly, I love it. Tapas. Hot weather. Great work-life balance. But it's not all sunshine and rainbows. There are a few truths these ...