Subject: These four "addictions" can 10x your conversions
These four "addictions" can 10x your conversions
December 8th, 2025 at 5:00 pm GMTFriend, If you want to become a great copywriter then you need to understand human psychology. And some of the most powerful psychological tactics come from a negative side of society: cults. You see, people assume those who join cults are already ...
The cheat to optimizing conversions and list quality
December 1st, 2025 at 5:00 pm GMTEveryone knows that by selling to everyone you sell to no one. But 90% of brands still do it. They write generic copy and try to appeal to everyone. This makes the company blend in with all the other brands, and eventually, they just rely on discou ...
5 copywriting tips I wish I knew when I started
November 24th, 2025 at 5:00 pm GMTNavigating the copywriting world can be a little overwhelming when you're getting started. Blog articles are telling you one thing, gurus are telling you another. Unfortunately, many of these people are giving advice to sell you something. Whether ...
Want a free copy critique?
November 17th, 2025 at 5:00 pm GMTReply to this email and I'll complete one for you ...
Target these four human needs to increase conversions
November 10th, 2025 at 5:00 pm GMTIf you've ever written copy, chances are you've used some kind of template. And while templates are a great place to start, you need to understand the deeper psychology behind sales. In particular, the core human needs. Today, I'll be tackling four ...
This discovery shocked the scientific community...
November 3rd, 2025 at 5:00 pm GMTAuthority is a popular method used throughout advertising. Historically it came in the form of celebrity endorsements, though influencer marketing has recently become a popular alternative. But how effective really is it? This was the focus of a Ya ...
Are you making this simple mistake?
October 27th, 2025 at 5:00 pm GMTFriend, Picture this. You finally decided to take your outreach to the next level by hiring an agency. You speak to the founder, Kevin, who promises you a minimum of ten meetings a month. During your onboarding call you realise Kevin is asking ques ...
4 tips to edit like a pro
October 20th, 2025 at 5:00 pm GMTThe editing process is where your copy comes to life. It's where you turn good copy into copy that actually generates sales. However, when you're new to copywriting it can be difficult to know where to start. A lot of work often needs doing and edi ...
3 Cognitive biases you need use in your writing
October 13th, 2025 at 5:00 pm GMTView onlineFriend, Cognitive biases are criminally underused by smaller brands. They can be used to create stories, engage with your audience and evoke emotion on a massive scale. You can redefine a whole brand using them. Here are 3 biases I've fo ...
Don't fall into this common mindset trap...
October 6th, 2025 at 5:00 pm GMTIt'll hold you back for years if you let it ...