Subject: Are you making this simple mistake?
Are you making this simple mistake?
October 27th, 2025 at 5:00 pm GMTFriend, Picture this. You finally decided to take your outreach to the next level by hiring an agency. You speak to the founder, Kevin, who promises you a minimum of ten meetings a month. During your onboarding call you realise Kevin is asking ques ...
4 tips to edit like a pro
October 20th, 2025 at 5:00 pm GMTThe editing process is where your copy comes to life. It's where you turn good copy into copy that actually generates sales. However, when you're new to copywriting it can be difficult to know where to start. A lot of work often needs doing and edi ...
3 Cognitive biases you need use in your writing
October 13th, 2025 at 5:00 pm GMTView onlineFriend, Cognitive biases are criminally underused by smaller brands. They can be used to create stories, engage with your audience and evoke emotion on a massive scale. You can redefine a whole brand using them. Here are 3 biases I've fo ...
Don't fall into this common mindset trap...
October 6th, 2025 at 5:00 pm GMTIt'll hold you back for years if you let it ...