Subject: How a small favour doubled raffle ticket sales

How a small favour doubled raffle ticket sales

July 10th, 2023 at 5:00 pm BST

And how you can use favours to double your results In 1971 Dennis Regan, a professor at Cornell University conducted a study on the effects of a small favour. In his study a volunteer was asked to rate several pieces of art along with another partic ...

The 3 skills that helped me double my income

July 3rd, 2023 at 5:00 pm BST

Struggling to improve your writing? This is for you When I first got started as a copywriter I fell into a trap... I was writing for hours every day and at first my writing was improving. But about six months in I started to stagnate. My writing was ...

Five things I wish I knew when I started copywriting

June 26th, 2023 at 5:00 pm BST

These will help you level up your copywriting game Navigating the copywriting world can be a little overwhelming when you're getting started. Blog articles are telling you one thing, gurus are telling you another. Unfortunately, many of these people ...

How my first retainer became a nightmare

June 19th, 2023 at 5:00 pm BST

Let's test out the first month for $1.5k my new client said on our call. I was ecstatic. After weeks of cold emailing I'd finally landed my first email marketing retainer. Little did I know this feeling was about to turn into a nightmare... The fi ...

Test this on your partner

June 12th, 2023 at 5:00 pm BST

It's a great way to quickly build rapport Friend, For the past few weeks I've been studying neurolinguistic programming (NLP). The recent chapter I read focused on eye movements and how they can be used to determine what sense a person is using whil ...

How a walking holiday changed my approach to business

June 5th, 2023 at 5:00 pm BST

Who knew a walking could be so productive? Friend, I used to think that walking holidays were for old people. And honestly, I don't think I've ever been so wrong. Aside from stunning views and screen detoxing my latest holiday has helped me make a h ...

Not getting results? Try this

May 22nd, 2023 at 5:00 pm BST

Friend, While most copywriting gurus focus on landing clients getting results for them is just as important. If you do it right you can have client relationships that last years. Get it wrong however and your reputation could be down the drain befo ...

Have you experienced this?

May 15th, 2023 at 5:00 pm BST

Friend, Picture this. You finally decided to take your outreach to the next level by hiring an agency. You speak to the founder, Kevin, who promises you a minimum of ten meetings a month. During your onboarding call you realise Kevin is asking ques ...

Don't let AI replace you

April 24th, 2023 at 5:00 pm BST

Friend, AI is slowly taking over internet marketing. It's being used to write blogs, emails, ads and even landing pages. My prediction is that by the end of the year bad copywriters are going to be completely replaced by AI. They simply can't compe ...

How are you perceived by prospects?

April 17th, 2023 at 5:05 pm BST

Friend, During my week off I spent a lot of time reading up on copy and marketing. While there was a lot to take in, one topic that kept coming up was perception. And in particular, the importance of perception in business. Perception will dictate ...