Subject: Boom & bust vs steadiness
Boom & bust vs steadiness
January 17th, 2022 at 5:00 pm BSTView onlineFriend, In 1911 Britain raced Norway to become the first country to reach the South Pole. One expedition would end in victory and the other, disaster. The British team was led by Robert Falcon Scott, who recruited men from his original A ...
This is more important than signing new clients
January 10th, 2022 at 5:00 pm BSTView onlineFriend, Nearly every page on Twitter will tell you how to land clients. They'll outline the strategies you can use. The outreach methods. The templates. But they don't tell you the most important part of business. Keeping your clients. T ...
Start as you mean to go on
January 3rd, 2022 at 5:00 pm BSTView onlineFriend, Most people wait till the New Year to make changes in their life. They then wait for the week to start. By the time Monday comes around starting their goals is a burden. The result? 92% of people fail to achieve their New Years r ...
The power of rest
December 20th, 2021 at 5:00 pm BSTView onlineFriend, I've been extremely busy with clients the past few weeks. Helping launch NFT projects, writing copy for crypto companies and landing pages for supplement stores. Although I've loved every minute of it, I'm feeling a bit exhausted ...
The mindset shift needed for success
December 13th, 2021 at 5:00 pm BSTView onlineFriend, When I went solo as a copywriter I expected the world to support me. I was excited, hungry and ready to take on a whole new chapter in my life. What happened was the opposite of my expectations. Many of my friends became distant. ...
5 tips to make your headings stand out
December 6th, 2021 at 5:00 pm BSTView onlineFriend, Your headline is the most important part of your copy. Without a great headline, your copy will never be read (let alone convert). And still, many copywriters get this part of their copy wrong. They make headlines too long, untar ...
What I'd do if I was to start from scratch
November 29th, 2021 at 5:00 pm BSTView onlineFriend, A stereotype of a copywriter is that you need to be lonely. Quiet days. Evenings by yourself. No team to talk with. This was something I believed for a long time too. And even now I spend time writing copy by myself. Being alone ...
The mistake that set me back a year
November 22nd, 2021 at 5:00 pm BSTView onlineFriend, Learning how to write copy is no easy task. It takes years of work to master the basics and is a process that never really ends. However, learning the right way will ensure you develop significantly faster. So what is the 'right ...
Learn from your failures
November 15th, 2021 at 5:00 pm BSTView onlineFriend, Growing up I was always fascinated by successful people. Athletes. Entrepreneurs. Musicians. There was something about them that always caught my attention. As a result I started studying them. I wanted to know what made them dif ...
How to stand out in the market
November 8th, 2021 at 5:00 pm BSTView onlineFriend, It's no secret that the copywriting market is saturated at the bottom. People bidding on the lowest price till they can't profit anymore. It's a game created for you to lose. So how can you stand out? How can you level up and cha ...
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