Subject: This story changed my perspective on life
This story changed my perspective on life
November 20th, 2023 at 5:00 pm BSTIt was in my head for over a week... At a recent Jordan Peterson talk Jordan spoke about one of his clients. And the story completely changed my perspective about everything. The story started with a woman who had a rough start in life. Let's call h ...
This outreach strategy will teach you more than 99% of courses
November 13th, 2023 at 5:00 pm BSTAnd you get it for free ;) There's no nice way to say it... Most people's outreach sucks. It's damn right terrible. Generic messages. Annoying follow-ups. And begging behavior. But there's an easy way to stand out. And, it helps you become a better ...
3 things I learned at a Jordan Peterson talk
November 6th, 2023 at 5:00 pm BSTThis is your wake up call... Last Wednesday I attended a Jordan Peterson talk in London. If you don't know who he is, Jordan is a clinical psychologist, author and has built a brand around his views. After starting his show with classical music play ...
Are you making these 3 mistakes in your welcome sequence?
October 30th, 2023 at 5:00 pm BSTYou could be leaving thousands on the table... Most companies overlook the importance of their welcome sequence. They make a number of mistakes, 3 of which I see all the time. These mistakes are not only reducing brands' short-term revenue, but they ...
Steal my 5-step process for writing headlines
October 23rd, 2023 at 5:00 pm BSTYou'll craft the perfect headline every time... I sat there looking at the empty screen. After 10 minutes of brain fog I just couldn't find an idea for my headline. 30 minutes later... nothing. Despite noting down a few ideas I quickly deleted every ...
3 things I learnt during a half marathon
October 16th, 2023 at 5:00 pm BSTAnd how you can apply them to your business This weekend I ran my first ever official half marathon. Despite having several injuries over the past 2 months, I pushed through and hit my time target. Since this achievement I've had a lot of time to re ...
How I helped a brand increase its email revenue by 342% in 3 months
October 9th, 2023 at 5:13 pm BSTAnd how you can do the same This April, I started working with a supplement brand struggling with low email revenue. In just 3 months I increased their email revenue by 342%... All without constant sales and discounts. Here's how. When I started wor ...
How a TV star became one of the worlds most influential "doctors"
October 2nd, 2023 at 5:00 pm BSTIn the 1970s Sanka ran one of the most successful ads in the coffee industry. It was so successful that the ad ran for almost a decade. But what made it a success? The use of an authority figure... But not in the traditional sense. You see, at the ...
Want a free copy critique?
September 25th, 2023 at 5:00 pm BSTThis week I thought I'd do something a little different. As a thank you for signing up for my email list, I'm giving you the chance to get a free copy critique. All you need to do is reply to this email with: Your nameHow long you've been writingTh ...
I made the biggest copywriting mistake
September 18th, 2023 at 5:00 pm BSTAnd now it's become a norm... It was 2019, and I'd just bought my first copywriting course. A complete copywriting noob, I jumped on the first freelancing platform I could find and looked at what other people were doing. It seemed like charging per ...