Most social proof emails suck.

They follow the same generic 3-review structure as big brands and make a huge mistake...

The reviews are too generic.

"I love this product!"

"Been using this for 2 weeks and have seen great results!"

"I used this with my husband and we're loving the benefits!"

What are these reviews missing?

A tangible benefit/ outcome.

What benefits are customers actually getting from using your product?

Are they seeing clearer skin?

Are they seeing more muscle growth?

Are they recovering faster after training?

The social proof you need has to show readers their desired result to be effective.

Nobody cares if Karen from Kentucky likes the taste of your protein powder.

They want to know if she's experienced specific benefits from using it.

Now, you can do this through the traditional 3-list testimonial format or you can create greater interest using a customer story.

Instead of listing out reviews that highlight benefits, tell the reader a story about a customer who:

> Had the same problem as the reader (Pain point)

> Tried other products with no results (Agitation)

> Came to your brand when they needed it most (Make it relatable)

> Saw results after using your product (Solution)

> How they've remained a loyal customer and never went back (Long term proof)

This format will significantly boost conversions while getting readers engaged with your brand.

And the best part?

Happy customers will already tell you about their story and results.

All you need to do is write it in a way that engages with your audience.

A simple tactic with huge returns.

Have a great week,

Copy "Improve your social proof" Maverick