Today I'm answering one of the most common questions I receive on Twitter:

"I'm reading books, writing copy and consuming content daily, why aren't I making progress?"

If you've spent any time on social media, you'll see gurus telling you how "writing daily will change your life."

And it will- if done correctly.

Here's the problem... most people make a complete mess of "writing daily."

If you're finding that your progress is stagnating, then you're likely making one of these 3 mistakes.

1) Your focus is scattered

Imagine you wanted to get really good at football.

While you'd play football daily, you'd focus on certain areas of your game to improve.

One month you'd be focusing on passing and control, the next shooting and penalties.

But when it comes to writing, many people try to achieve everything at once.

One day they're an "email expert" the next they're writing landing pages and then they're building funnels.

The result?

They don't build skills in any of these areas.

Pick one area (emails, social media, funnels, etc) and stick with it for at least 3 months.

Once you've built your foundation, you can start to skill stack.

2) You're taking advice from everyone

The internet is both a blessing and a curse.

You have access to the greatest resources the world has ever seen.

But at the same time, there's more useless information than ever.

You need to learn how to decipher through the rubbish and find content valuable for you.

For copywriting, this is starting with books from:

> Dan Kennedy

> Claude Hopkins

> Eugene Schwartz

You can also follow 2-3 people on social media and apply their content to your work.

That said, any more than this and you're going to give yourself information overload.

Make sure what you consume adds to your learning.

Anything else is just noise you can ignore.

3) You need more time

Here's the thing about copywriting:

It takes a lot longer to learn than you expect.

While you can spend hours every day consuming information, it will take you a long time to process it.

The best way to consolidate this knowledge is through application.

Read > Apply when writing > Learn > Repeat.

There's no point in picking up another book until you apply what you've already learned.

It's also unlikely that you'll be making 6 figures in 6 months (contrary to what every guru wants to tell you).

Most copywriters take years to reach that level.

And many never achieve that milestone at all.

Manage your expectations, give yourself more time and be patient.

Success comes with time, not overnight.

Have a great week,

Copy "avoid these mistakes" Maverick