Over the last 12 months, I've outperformed 7-figure agencies with a small team.

Here's how.

1) Build strong flow foundations

90% of the brands we audit have terrible flows.

They're usually too short, boring and don't offer any value.

I change this by building the following:

> Abandoned browser (5+ emails)

> Post-Purchase Flow (5+ emails)

> Welcome sequence (8+ emails)

> Customer winback (3-5 emails)

> Abandoned cart (5+ emails)

Plus, I write between 10 and 15 campaigns a month.

2) Use human psychology to back decisions

Every decision I make is based on human psychology concepts such as:

> NLP

> Cognitive biases

> Levels of awareness

> Maslow's Hierarchy of Needs

3) Hold extreme accountability

I recently audited a brand whose agency took 3 months to build a welcome sequence- the bar is low.

I use extreme accountability to:

> Deliver before deadlines

> Exceed client expectations

> Hit targets as early as possible

> Complete more work in 1 week than others do in 3

By holding myself accountable, I consistently go above and beyond in every area of my life.

More action = better results.

4) Make data-driven decisions

Every decision we make is backed by data.

> Open rates

> List growth rate

> Click-through rates

> Revenue generated

> Monthly revenue growth

You need to use data in everything you do.

Never make a decision (in business) because it "feels right."

Get the data to support your view and go from there.

If you apply these 4 concepts to your business you'll outperform competitors in just a few months.

While competition is growing, the bar has never been lower.

Have a great week,

Copy Maverick